APJ Public Sector Demand Gen Lead

Are you a hands-on B2B Demand Generation / Field Marketing professional with experience in the Public Sector or Defence space

We are looking for an APJ Public Sector Demand Gen Lead to drive pipeline growth and marketing-generated opportunities across Asia Pacific & Japan (APJ).

This is a regional role where you will work closely with Sales, Marketing and senior stakeholders to develop and execute integrated demand generation programmes that directly contribute to pipeline and revenue growth.

Responsibilities:

• Develop and execute integrated demand generation campaigns across APJ
• Build campaign strategies covering target accounts, personas, messaging, channels and KPIs
• Own pipeline and Marketing-Generated Opportunity (MGO) targets
• Partner with Sales to improve lead-to-opportunity conversion and accelerate deals
• Support Account-Based Marketing (ABM) strategies for priority public sector and defence accounts
• Plan and execute industry events, executive briefings, roundtables and webinars
• Manage multi-channel campaigns including email, LinkedIn, paid media and nurture programmes
• Develop messaging around cybersecurity, AI, zero trust, hybrid work and device lifecycle management
• Monitor campaign performance, pipeline contribution and ROI, and continuously optimise activities
• Work closely with regional and global teams to align marketing initiatives with business priorities

Requirements:

Strong experience in Demand Generation, B2B Marketing, Field Marketing or ABM

Experience within Technology / IT / Cybersecurity environments

Experience supporting Public Sector, Government or Defence accounts is highly preferred

Strong understanding of APJ markets and regional buying environments

Proven ability to work closely with Sales teams and senior stakeholders

Strong analytical and commercial mindset with a focus on pipeline and revenue

Excellent communication, stakeholder management and project execution skills

Hands-on, proactive and comfortable working in a fast-paced regional environment

If you are interested in this role, please click on Apply Now or email to [Confidential Information]

Please note that only shortlisted candidates will be contacted, thank you.

Eng Ai Wen, Ivan

EA License Number: 23C2060

Registration ID is R1222887

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This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to Quesscorp Singapore's PDPA and e2i's PDPA.