Account Manager

3-5 Years

Save

Early Applicant

Job Description

Position: Account Manager (Sign contract with PERSOL)

Location: Nexus Building, 3A - 3B Ton Duc Thang, Sai Gon Ward, Ho Chi Minh

Working time: Mon Fri (9 AM - 6 PM)

We are looking for a passionate, dedicated and experienced marketer to join our SMB Marketing team as the Marketing Manager. Our team is the first to meet, inspire and engage prospecting SMBs.
We are at the start of the sales funnel and responsible for generating and nurturing new high value SMB prospects through strategic partnerships with external partners and activation of the leads through diverse marketing initiatives, lead nurturing programs, and collaboration with diverse internal/external stakeholders.
Our ultimate goal as a team is to empower new businesses and agencies to successfully start PERSOL's client advertising and grow their business through PERSOL's client diverse advertising products. The Marketing Manager will deliver on the SMB growth objectives through full funnel marketing initiatives, with key priorities on lead generation and activation. As the Marketing Manager, you strategise, build, successfully execute and continuously iterate on the regional and Thailand go-to-market strategies.
This is a role that will require a balance of creative, strategic and ambitious thinking with strong attention to detail, obsession with clients and data, hands-on attitude and ability to pivot the business efficiently.

1. Responsibilities

Work with Marketing leadership to achieve the business goal for quality lead generation, driving new cash activated accounts through scalable marketing initiatives, programs and collaboration with internal and external stakeholders.
Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional partners incl. Marketing, Product, Sales Ops, Strategy, Programs and Vendor, PERSOL's client, to drive demand for PERSOL's client for Business advertising solutions.
Develop compelling program narratives and sales materials to equip sales teams, supporting seasonal and always-on campaigns, for a variety of audiences (advertisers, agencies, end users).
Leverage insights to inform content needs and own communication of content strategies and timelines to cross functional partners and stakeholders.
Develop and execute marketing strategies across owned digital platforms.
Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled across all regions.
Oversee the execution of campaign and content strategy through the management of third party vendors / agencies.

2. Qualifications

Minimum 3 years of experience in a strategy or marketing role. Written and oral fluency in English and Vietnamese with the ability to articulate abstract creative concepts.
A deep understanding of the Small & Medium Businesses industry is needed.
Experience within B2B marketing, top tier creative or media agency, brand marketing or strategy role within a technology company.
Have a strong business understanding of Vietnam and APAC markets.
Understanding non-commerce, service business model is a plus.
Experience designing and executing content strategies and analyzing content strategy performance.
Ability to identify opportunities, develop project scope and independently lead ideation and execution.
Have a strong business understanding of Vietnam and APAC markets

Preferred Qualifications

Fast learner with strong judgment, original thinking, and the ability to thrive in ambiguity.
Strong analytical and commercial mindset, with expertise in measurement, ROI, forecasting, and evaluating pipeline/campaign performance.
Proven experience in digital marketing and media sales, including campaign management, audience segmentation, and performance optimization; familiarity with PERSOL's client for Business solutions is a plus.
Excellent interpersonal and stakeholder-management skills, able to influence agencies, partners, and virtual teams across different management levels.
Highly agile with strong project management skills, consistently activating campaigns on time and adapting quickly to change.

3. Package: