- Key Responsibilities:
Client Management & Leadership:
- Act as the primary point of contact for key clients, managing day-to-day communication and long-term strategic relationships.
- Drive strategic conversations with clients to align creative ideas with business objectives, delivering value beyond execution.
- Lead client presentations, ensuring alignment with their objectives, and present creative and production solutions tailored to their needs.
- Build strong, trusting relationships with senior stakeholders across clients, ensuring continuous growth and client satisfaction.
- Stay updated on industry trends, competitive activity, and emerging technologies to drive innovation for the client.
Strategy Development & Execution:
- Develop and implement strategic plans to achieve client goals, focusing on innovative POSM production solutions and cost efficiencies.
- Collaborate with clients to understand their marketing objectives, translating these into effective briefs for internal creative and production teams.
- Continuously seek opportunities to expand service offerings and increase account revenue through upselling and cross-selling.
Project Oversight:
- Manage budget allocations, timelines, and resource planning for large-scale, complex projects.
- Manage budget allocations, timelines, and resource planning for large-scale, complex projects.
- Manage internal teams (creative, production, and outsourcing) to ensure seamless project execution, adhering to deadlines and brand guidelines.
- Address any issues or challenges in production, escalating where necessary and ensuring solutions are found in a timely manner.
Team Leadership & Development:
- Provide leadership and mentorship to account managers and other internal team members, fostering an environment of collaboration and creativity.
- Lead, mentor, and develop a team of Account Managers and Executives, providing guidance, support, and performance feedback.
- Foster a collaborative team environment that encourages innovation, ownership, and continuous improvement.
- Monitor team performance against targets, providing support to help them exceed client expectations.
Financial Management:
- Develop and manage account budgets, ensuring profitability while delivering value to the client.
- Monitor project P&L, controlling costs and maximizing margins on all creative and production projects.
- Provide regular financial updates and forecasts to senior management.
New Business Development:
- Help to develop new business relationships to grow the business and develop our offering with new potential clients.
- Identify and pursue new business opportunities within existing accounts
- Collaborate with the business development team to pitch for new business and grow the agencys client portfolio.
Qualifications & Experience:
Education: Bachelors degree in Marketing, Business, Advertising, or a related field.
Experience:
- Minimum of 7-10 years of account management experience, preferably in a creative agency or POSM production environment.
- Proven track record of successfully managing high-value clients and delivering complex, multi-channel projects.
- Strong understanding of the creative production process, specifically related to POSM and retail marketing.
Skills:
- Exceptional client management and relationship-building skills.
- Strong leadership capabilities with the ability to inspire and guide teams to achieve their best work.
- Excellent communication, negotiation, and presentation skills.
- Strong financial acumen with experience managing budgets and profitability.
- Problem-solving mindset with the ability to manage challenging situations with clients and internal teams.
- Ability to work in a fast-paced, deadline-driven environment while maintaining attention to detail.
Key Performance Indicators (KPIs):
- Client satisfaction and retention rates.
- Account growth and revenue generation.
- Successful, on-time, and on-budget delivery of POSM production projects.
- Profitability of managed accounts.
- Team performance and development.
