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Shopee

Video & Livestream Performance Management Specialist - Marketing, Shopeee

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  • Posted 18 hours ago
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Job Description

Job Description:

  • Own daily and weekly performance tracking for affiliate-driven video & livestream traffic (views, A2C, orders, GMV, ROI).
  • Analyze video & livestream performance drivers (hook, CTA, content format, product/category fit, livestream mechanics).
  • Identify performance gaps and conduct root-cause analysis across creator tier, content type, category, and incentive structure.
  • Partner closely with Key Account team and Programs teams to coordinate program execution, optimize SOPs and workflows, enhance performance review frameworks, and support scaling and prioritization decisions.
  • Deliver clear, insight-led dashboards and recommendations that guide commercial and program decisions.


Requirements:

  • Strong experience or insight in video- or livestream-driven eCommerce / affiliate ecosystems.
  • Clear understanding of how video & livestream content converts (hook, CTA, pacing, content format).
  • Solid full-funnel performance analysis skills (view click A2C order GMV).
  • Ability to translate performance insights into program design and incentive mechanics.
  • Data-driven mindset with experience supporting commercial, Key Account, or program teams.
  • Experience with Shopee Live / Shopee Video or similar marketplace tools.
  • Exposure to short-video platforms (TikTok, Reels, Shorts).
  • Experience designing affiliate programs, SOPs, or performance playbooks.
  • Background working with large-scale creator or affiliate ecosystems.

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About Company

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 143675055