ROLE OVERVIEW:
We are hunting for a relentless Growth Mastermind to take full ownership of our UA campaigns and propel our mobile games to the top of the global charts. Operating at the ultimate intersection of hardcore data analytics, creative strategy, and performance marketing, your mission is to aggressively scale our player base to millions while crushing ROI and conversion targets. If you thrive in a high-octane environment and know exactly how to turn raw metrics into blockbuster success, this is your battleground.
JOB DESCRIPTION:
- Plan, execute, and optimize user acquisition campaigns across multiple channels including Facebook Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other ad networks.
- Manage campaign budgets and continuously optimize performance towards KPIs such as CPI, ROAS, retention, and LTV.
- Analyze campaign performance and user behavior data to identify growth opportunities and improve UA efficiency.
- Conduct A/B testing on creatives, audience targeting, bidding strategies, and campaign structures.
- Collaborate closely with product and creative teams to develop high-performing ad creatives tailored for different markets.
- Implement and optimize App Store Optimization (ASO) strategies to drive organic installs and improve store visibility.
- Monitor market trends, competitor activities, and new UA channels to identify scaling opportunities.
- Prepare regular performance reports and provide actionable insights and recommendations.
REQUIREMENTS:
- 3+ years of proven track record running UA/Performance Marketing specifically within the mobile game or mobile app ecosystem.
- Deeply passionate about mobile games, with a solid grasp of market dynamics and a hunger to win in this highly competitive industry.
- Exceptional ability to manage, monitor, and optimize a massive matrix of concurrent campaigns.
- Highly creative, enthusiastic, open-minded, and fiercely responsible. You don't just manage campaigns; you own the results and love conquering new growth peaks.
- Razor-sharp logical thinking with advanced analytical skills to transform raw data points into actionable UA strategies.
- Fluent English (both written and spoken) to operate in international markets and cross-border networks.
- Hands-on expertise and deep technical knowledge of managing major paid ad platforms (Google Ads, Facebook Ads, AppLovin, Mintegral, etc.).
- Strong capabilities in strategic/tactical planning, budget allocation, and proactive problem-solving under fast-paced conditions.
Why You'll Love Working Here:
- Salary:
- 100% salary during probation
- 13th-month salary
- Performance bonus
- Salary review at least one time per year based on employee's performance and contribution
- Health & Insurance:
- Social Health Unemployment Insurance
- Premium health insurance
- Annual health check-ups
- Annual leave: 12-14 days
- Working environment:
- MacBook Pro is provided.
- Friendly and fun/ Coffee, tea, snack bar everyday/ Company trip, team building, monthly party, etc.
- Outing/team-building activities (company trip , soccer sport, running club,..);
- Work with experienced & strong team;
- Friendly, dynamic & flexible working environments
Address: B00.11-B.0012 Sarica, No. 6, D9 Street, An Loi Dong Ward, Thu Duc District, Ho Chi Minh City.
Email: [Confidential Information]
