ABOUT THE COMPANY
Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.
To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.
ABOUT THE ROLE
As our Performance Marketing Manager, you will take full ownership of performance marketing initiatives tailored to our D2C e-commerce model, with a primary focus on Paid Ads to drive online purchases and scalable revenue. Leading a team of specialists, you will emphasize conversion optimization, funnel efficiency, and e-commerce-specific metrics to fuel aggressive global expansion.
Working Place
- Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
- Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh City
WHAT YOU WILL DO
- Strategize and execute full-funnel performance marketing campaigns across key platforms (Meta, Google, TikTok, Pinterest, AppLovin, etc.) to acquire new customers and increase customer lifetime value.
- Plan, launch, monitor, and continuously optimize ad campaigns, focusing on cost efficiency and measurable ROI.
- Analyze campaign performance deeply to track KPIs (CPI, ROAS, CVR, retention, etc.), uncover insights, and propose clear optimizations.
- Collaborate closely with cross-functional teams including creatives, analytics, and product to align on campaign goals and execution.
- Stay updated on industry trends, algorithm changes, and best practices to ensure we stay ahead in the digital advertising space.
- Constantly A/B test ad creatives, audience segments, placements, and bidding strategies to enhance performance.
- Prepare and present regular campaign performance reports with actionable insights and learnings.
WHAT WE ARE LOOKING FOR
- 3-5+ years of hands-on experience in performance marketing, with a significant focus on mobile app/game user acquisition on paid ads platforms (e/g Applovin, Unity, ironSource, Mintegral, Meta, Google, UAC, TikTok...)
- Experienced in managing a performance marketing team of 3-5 people
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
- Expertise in A/B testing, cohort analysis, and LTV (Lifetime Value) modeling
- Proficiency with analytics and attribution tools (e.g., AppsFlyer, Adjust, Singular)
- Excellent communication and presentation skills
- Ability to work autonomously and manage multiple projects simultaneously
- Proactive in staying up to date with the latest platform changes and advertising innovations.
WHY CROSSIAN IS THE NEXT BIG STEP FOR YOUR CAREER
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
Total Compensation Package (Avg. 25 months/year):
- Monthly Salary: Competitive and negotiable based on experience.
- Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
- Bonuses: Average 8-12 months of performance and annual bonuses per year.
Health & Wellness
- Premium Global Health Insurance
- A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family.
- Full salary contribution to compulsory social insurance (SI, HI, UI).
- Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.
Work-Life & Perks
- 5-day work week with 15 days of paid annual leave.
- An annual 5-star Summer Summit.
- Office Amenities: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.
- Learning & Development: General Company Training & Development Program, including access to free Coursera courses.
