Trade Marketing Manager

• Drive and deliver country Purchase, Sell-in, and Sell-out targets.
• Work closely with distributors and partners to develop sales plans, promotions, and category growth strategies while optimizing trade spend.
• Analyze sales and market data to identify opportunities and define action plans with partners.
• Conduct regular business reviews, manage risks, and capture growth opportunities.
• Ensure compliance with claims processes, distributor agreements, and legal requirements.
• Monitor in-market execution including POSM, sales activities, and competitor actions; provide improvement recommendations.
• Lead strategic and business expansion projects (including Fuel for Growth).
• Build a lean organization, develop team capabilities, and collaborate cross-functionally with internal teams.
• Manage budgets and cost control to ensure sustainable and profitable P&L.

Requirements:

• At least 8 years of experience in Trade Marketing in the FMCG industry, preferably in the Confectionery category.
• Strong experience working with distributors and managing Sell-in/Sell-out performance.
• Good knowledge of trade marketing, promotions, and trade spend management.
• Strong analytical skills with ability to use sales data for business decisions.
• Proven leadership and stakeholder management skills.
• Experience in business planning and P&L management is a plus.
• Proactive, results-driven, and able to work independently.
• Fluent in English and Vietnamese.