Trusting Social is an AI Fintech pioneer that's revolutionizing credit access in emerging markets. Our mission is Advancing AI to Meet the Financial Needs of Everyday Consumers with Empathy. We've assessed over 1 billion consumers across four countries, and we're on a mission to provide 100 million credit lines using the power of AI and Big Data.
How you will make an impact in this role
Lead the Trade Marketing strategy and execution across Offline Channels (incl. electronics retailers, EV/motorbike stores, dealer networks and more) to drive Customer Acquisition for Financial Products (Credit Cards and Loans), ensuring Visibility, Brand Awareness and Sales Conversion.
What you will do
- Trade strategy & planning
- Build channel-specific trade marketing strategy (by region/partner type/store format) in alignment with business targets.
- Develop monthly/quarterly trade marketing programs, events, and materials in collaboration with Sales and Product teams.
- Design, manage, and optimize promotion calendar and POSM deployment.
- In-store execution
- Design and deploy in-store programs (roadshows, activations, product launch push, peak-season campaigns, etc.)
- Manage POSM production, deployment & visibility (guidelines, production, distribution, installation, partner compliance and refresh cycles).
- Collaborate with Sales/Products to negotiate and activate in-store touchpoints (counter space, standees, QR placement, promoter presence, demo scripts).
- Ensure all in-store materials and promoter scripts comply with product, legal, and regulatory requirements where applicable (fair disclosure, consent, data privacy).
- Performance Tracking & Optimization
- Track and analyze sales performance, promotion results and channel KPIs.
- Provide actionable insights to optimize trade activities and resource allocation.
- Track competitive activities in trade (promos, finance offers, placement) and propose counter-moves.
- Vendor & budget management
- Manage agencies/vendors for printing, production, distribution and other related activities.
- Manage budgets, purchase orders, invoice validation, cost-saving initiatives and ensure sufficient and transparent reporting.
- Team leadership
- Develop and lead the Trade Marketing team and ensure consistent performance in alignment with business targets.
What you will need to have
- From 7 years of experience in Trade Marketing / Channel Marketing / Field Marketing, with at least 2 years managing a team.
- Strong experience in driving growth across offline partner channels (Consumer electronics retailers, EV/motorbike stores, dealers and others)
- Strong understanding of channel dynamics and in-store execution
- Hands-on, result-driven, strong ownership in both planning & field execution
- Proven ability to manage budgets, vendors, and multi-location execution at scale.
- Excellent stakeholder management with Sales, Ops, Product, Risk/Compliance.
Success Metrics (examples)
- Incremental applications/approvals/activations from trade programs
- CAC / cost per approved customer, ROI on trade spend
- Store coverage and compliance rate (visibility & script adherence)
- On-time execution rate and vendor SLA performance
- Partner satisfaction (NPS/internal sales feedback)
What We Offer
Join Our Vibrant Team And Enjoy
- Competitive compensation, including 13th-month salary and performance bonuses.
- Comprehensive health care for you and your dependents.
- Generous leave policies and flexible work hours.
- Convenient District 1 office location (next to the metro station).
- On-site lunch, Grab for work allowance, and fully equipped workstations.
- Fun team-building activities, sponsored sports clubs, and Thursday happy hours.
- Unlimited free coffee, tea, snacks, and fruit.
- A chance to make a profound social impact by democratizing credit access in emerging markets.
Trusting Social is an AI-first fintech company pioneering the use of data and machine learning to expand fair access to credit in emerging markets. We are deeply committed to consumer data rights and responsible innovation, building products that balance performance with transparency, security, and long-term trust. Powered by AI and Big Data, we solve complex problems at scale, supported by a culture of ownership, integrity, and continuous experimentationoffering an environment where you can learn fast, push boundaries, and deliver real-world impact.
For more information about us, please visit our website: https://trustingsocial.com
