TikTok Shop Specialist

About the company:

Our client is a forward-thinking organization that specializes in optimizing e-commerce platforms, focusing particularly on enhancing brand presence and sales on social media marketplaces.

Job Description:

Our client is seeking a strategic and operational lead for TikTok Shop accounts. This role involves managing the Seller Center, fostering creator partnerships, overseeing paid ad campaigns, and maintaining effective client communication.

Responsibilities of the role:

• Manage the TikTok Shop Seller Center, including catalog setup, pricing, promotions, shipping rules, and commission structures.

• Diagnose and resolve shop-side issues such as violations and product compliance.

• Track and optimize key performance metrics like GMV, CTR, CVR, and refund rates.

• Recruit and onboard creators, managing collaborations at scale.

• Develop and execute commission strategies for creator partnerships.

• Build and scale ad campaigns including GMV Max, Product Shopping Ads, and VSA.

• Conduct tests to optimize creative content, audience targeting, and bidding strategies.

• Lead and facilitate weekly client calls, translating platform insights into actionable decisions.

Required Experience and Qualifications:

• 1-2+ years of direct experience with TikTok Shop, either agency or brand-side.

• Proven experience managing a shop generating significant revenue ($50k+/month GMV).

• Experience running TikTok Shop Ads with substantial budgets.

• Experience working with creators to effectively promote products.

• Proficiency in using spreadsheets for data analysis and storytelling.

• Strong communication skills for writing creator briefs and client emails.

Preferred Skills:

• Familiarity with other commerce platforms such as Amazon and Shopify.

• Established network of creator contacts.

• Experience in an agency setting, managing multiple accounts.

Personality:

• Proactive and informed about platform trends.

• Opinionated on effective strategies and tactics.

• Independent and self-motivated in identifying next steps.

Software & Tools

• Experience with TikTok Shop Seller Center and Affiliate Center.

• Proficiency in spreadsheet software for analysis and reporting.

English Level:

C2, Native

Schedule:

9-5 EST