Strategic Program Lead (Affiliate) - Marketing, Shopee

Shopee

Ho Chi Minh, Vietnam

4-6 Years

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Posted 19 hours ago
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Job Description

Job Description:

Own program initatives for Affiliate, including traffic growth objectives, monetization models, and creator adoption
Define and iterate commercial frameworks (commission structures, incentives, co-investment mechanics) tailored to user behaviors
Drive execution of initiatives in close partnership with internal teams (Traffic, Content, Product, Ops)
Ensure traffic quality, conversion efficiency, and ROI discipline aligned with platform-level goals
Set clear KPIs, targets, and success metrics for program initiatives
Own budget planning and usage governance for affiliate programs
Establish reporting cadence and performance dashboards to support data-driven decisions and leadership updates
Identify and develop strategic creator segments within the Shopee's ecosystem
Design tiered treatments and differentiated strategies across creator cohorts to maximize incremental impact
Continuously assess market dynamics, creator behavior shifts, and competitive benchmarks to refine approach

Requirements:

4â€6 years of experience in digital marketing / affiliate marketing (at least 2 years in a strategy or planning role) or consulting / investment banking
Proven track record in managing multi-platform traffic or growth programs with measurable business impact
Strong analytical and commercial mindset ability to translate data into strategic recommendations
Excellent communication and stakeholder management skills capable of influencing senior cross-functional teams
Strategic problem solver comfortable with ambiguity and fast-paced environments
Previous experience managing small teams or leading cross-functional initiatives
Experience working with major platforms
Familiarity with e-commerce traffic funnels, attribution, and partner monetization models

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 146556459

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