Strategic Planner

Job Overview

The Strategic Planner plays a central role in shaping brand and communication strategies for clients. You will be responsible for researching, analyzing data, developing multi-channel communication strategies, and working closely with internal teams to create impactful campaigns.

Key Responsibilities

- Receiving & analyzing client requirements: Gain deep insights into client needs, business objectives, and brand context.

- Research & analysis:

• Utilize qualitative and quantitative data to analyze industry, and competitor communication to find out opportunity and direction for plan
• Develop persona of target audience and insight to develop proposition for communication

- Strategy development:

• Build comprehensive brand and communication strategies.
• Define communication directions for campaigns.

- Collaborating with internal teams:

• Collaborate with medical team to understand medical term to find out medical fact support for strategy
• Collaborate with the creative team to ensure ideas align with strategy.
• Coordinate with the digital team to refine communication plans and ensure campaign effectiveness.
• Work with the account team to develop compelling proposals for clients.

- Presentation & execution:

• Present strategies to clients.
• Monitor implementation and evaluate campaign performance.

Job Requirements

- At least 3 years of experience in marketing, branding, or agency environments.

- Deep understanding of branding, communications, and consumer behavior (experience in the healthcare industry is a plus).

- Strong strategic thinking and analytical skills.

- Excellent teamwork skills, with the ability to collaborate effectively with account, creative, and digital teams for campaign execution.

- Strong communication skills in both Vietnamese and English.

- Passion for marketing & communications.

Benefits

- Professional working environment that values strategic thinking.

- Salary upto 18M gross, 13th-month salary, and KPI-based bonuses

- Opportunities to work on diverse projects with multinational brands and companies.

- Employee benefits: health insurance, 13th-month salary, annual company trips, and team-building activities.

- Private health insurance.

- 12 days of annual leave and public holidays as per government regulations.

Others

- Location: Ta nh An C c Ph, 3/1 Thnh Thi, P.14, Qun 10

- Working time: 8:30 am 12 pm, 1:00 pm 5:30 pm (1-hour lunch break from 12:00pm-01:00 pm) Monday to Friday

- Email: [Confidential Information]