Social Media Specialist

About Marou

Marou Faiseurs de Chocolat is one of the first Bean-to-Bar chocolate makers in Asia. Since 2011, we have been committed to Tasting Good and Doing Good. Marou is the dream child of two French men who made Vietnam their home, creating the purest terroir dark chocolate from 100% locally sourced ingredients in Southern Vietnam. With the traditional know-how of French chocolate makers, our vision is to become the #1 vertically integrated chocolate maker and retailer in Asia and the Pride of Vietnam, offering exceptional chocolate experiences. We are a values-based, purpose-driven company dedicated to crafting the finest award-winning artisanal chocolates from the best Vietnamese ingredients.

ROLE PURPOSE

This role is responsible for developing, producing, and managing social content for Maison Marou & Marou Faiseurs de Chocolat across all digital channels including but not limited to Facebook, Instagram, Website, Newsletter.

This role requires deep brand understanding, visual excellence and cross-team collaboration to ensure high audience engagement.

KEY RESPONSIBILITY

1. Social Content Creation & Management

• Develop and manage the monthly social media content plan for both brands, aligned with brand direction and campaign objectives.
• Develop content angles and copywriting/visuals for Facebook/Instagram posts, stories, reels, website articles, weekly newsletter and other social media advertising campaigns that align with brand direction and campaign objectives
• Stay current with social media trends, best practices, and new technologies to ensure content performance.

2. Campaign Support & Cross-team Collaboration

• Ideate and develop content directions for campaigns, collaborations, and seasonal launches.
• Work closely with the Creative team to align visuals, art direction, and storytelling across channels.
• Support overall brand communication efforts by suggesting content opportunities and new creative formats.

3. Social Performance & Optimization

• Monitor, track, and analyse the performance of social media content (engagement, reach, follower growth, traffic, sentiment, etc.).
• Generate monthly performance reports with actionable insights and learnings.
• Evaluate campaign effectiveness and propose content or strategy optimizations based on data.
• Keep up to date with platform algorithm changes, competitor performance, and social trends relevant to Marou.

MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing, Communication, Design, or related fields.
• At least 1–2 years of experience in Social Media or Content Creation.
• Strong understanding of Facebook & Instagram platforms, trends, and best practices.
• Ability to produce visual content (shooting, directing small-scale shoots, basic editing).
• Ability to operate basic shooting equipment (Smartphone, camera bodies, lenses, tripod, etc.).
• Proficiency in design tools such as Adobe Suite, Canva or equivalent.
• Strong communication and coordination skills.
• English: proficiency in English

PREFERABLE REQUIREMENTS

• Ability to edit videos for reels and short-form social content.
• Copywriting skills, especially in crafting social captions and storytelling.
• Experience working with production agencies or managing photo/video shoots.
• Knowledge of chocolate, F&B, or premium lifestyle brands is a plus.

Working time: Monday - Friday (9:00 AM - 6:00 PM)

Working location: Green Building, 160 Street B2, An Loi Dong Ward, Thu Duc City, HCMC.