- About the job:
At Melive, we're on a mission to accelerate social commerce. We connect passionate creators with ambitious brands, igniting sales and engagement through captivating live streams and short-form videos.
In this role, as a campaign planner, you will collaborate and coordinate with various brands and creators to develop and execute baseline & MEGA campaigns through captivating live streams and short-form videos on social channels and e-commerce platforms.
- Key Responsibilities:
- Plan and manage a monthly comprehensive campaign that meets or exceeds sale targets, including baseline/MEGA/Brand campaign.
- Propose ideas & concepts, brand vs creator planning, budgets, and resource allocation.
- Set clear objectives for campaign inputs and outputs to foster creator/brand growth, leveraging a deep understanding of market trends and audience behavior.
- Ensure quality control for campaign assets, including key visuals, content, assortment, and voucher distribution.
- From conceptualization to execution encompassing Livestream events, coordinating with outreach marketing channels, including performance marketing and integrated social media strategies, to increase traffic and optimize targets (GMV/ ROAS).
- Coordinate cross-functional teams (Category, Creator management, Operation) to deliver campaign activities on time, optimize traffic and conversion to transaction, and ensure efficient end-to-end execution processes.
- Generate reports detailing campaign performance, key findings, and actionable recommendations for improvement.
- Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.
- Requirement:
Minimum Qualifications:
- Bachelor's Degree.
- 2+ years of demonstrable project management expertise, with a strong preference for candidates with e-commerce and campaign management experience from ideation to execution.
Preferred Qualifications:
- Communication: Must be results-driven, self-motivated, and possess a proactive communication style.
- Proficient in data crunching using various analytics tools, including basic formula applications in Excel/Spreadsheet software.
- Capable of multitasking and effectively prioritizing multiple projects in a fast-paced environment.
- Job offers
- Competitive compensation and benefits: Enjoy a comprehensive package that rewards and recognizes your dedication.
- Standard social insurance, health insurance, unemployment insurance, labor union, and annual leaves, follow labor regulations.
- Meaningful perks of annual health checks, employee engagement events and activities, special allowances on public holidays, and individual ceremonies.
- An annual appraisal based on quantitative performance that recognizes your hard work and contribution.
More than just a job, we offer:
- Direct impact: Your decisions have a tangible impact on Melive's growth and the future of social commerce.
- Collaborative environment: Work alongside passionate creators, driven brands, and a vibrant Melive community.
- Continuous learning: We invest in your professional development with ongoing training and career advancement opportunities.
- Competitive compensation and benefits: Enjoy a comprehensive package that rewards and recognizes your dedication.
