Senior UI UX Designer

Growtrics is an AI-powered EdTech company building an adaptive learning platform that helps students master Mathematics and Science through personalised, interactive, and deeply engaging experiences. We combine cutting-edge AI models, multimodal learning, and delightful product design to deliver a new category of learning outcomes.

Role Overview

This is a full-time, on-site Senior UI/UX Designer role based in Ho Chi Minh City, Vietnam. We are looking for a Senior UI/UX Designer to own and continuously improve the end-to-end product experience of our learning platform. This role is strongly product and UX-centric, with an emphasis on user flow clarity, learning experience quality, and data-informed iteration.

You will work primarily in Figma, collaborate closely with engineers and a Rive animator, and use user behavior insights to design, test, and refine experiences for students and parents. While the role includes some creative and brand-related design work, the core responsibility is product UX ownership.

This role is ideal for designers who enjoy systematic product thinking, clear interaction design, and improving real user outcomes — not just making things look good.

Key Responsibilities

1. End-to-End UI/UX Design Ownership (Product Experience)

• Own and maintain all core product user flows in Figma, including: Onboarding and trial experience, Daily learning loops, Progress tracking and feedback, Motivation and reward systems
• Lead the full design cycle: User research, Journey mapping, Wireframes, Interactive prototypes, High-fidelity UI
• Design clear, intuitive, and cognitively appropriate interfaces for web and mobile.
• Act as the single source of truth for how the product experience is structured and intended to behave.
• Ensure consistency, usability, and clarity across all screens and interactions.

2. UX Analytics, Insights & Optimization

• Analyse UX-level data such as: Funnel drop-offs, Screen engagement, Interaction friction.
• Use tools such as GA4, Firebase, session replays, or equivalent to identify experience issues.
• Translate behavioral data into concrete design improvements, not just reports.
• Continuously iterate designs based on qualitative and quantitative insights.

3. Experimentation & A/B Testing

• Propose and design UX-focused A/B tests to improve: Activation, Engagement, Retention
• Design test variants in Figma with: Clear hypotheses, Defined success metrics
• Collaborate with Product and Engineering teams to: Review results, Iterate and refine designs

4. User Research & Learning Experience Quality

• Conduct lightweight, ongoing usability testing with students and parents.
• Observe real user behavior to uncover: Confusion, Friction points, Unmet learning needs
• Run mini research sessions, competitor analysis, and UI pattern reviews.
• Synthesize findings into actionable UX improvements that enhance learning outcomes.

5. Motion & Engineering Collaboration

• Collaborate closely with the Rive animator to: Define animation states, Document interaction intent within Figma
• Define UX states and behaviors clearly so motion and engineering teams can implement accurately.
• Review implemented experiences with both interaction logic and motion quality in mind.
• Work closely with engineers to ensure feasibility, clarity, and design intent are preserved.

6. Design Systems, Structure & UX Foundations

• Audit and clean up legacy design flows, screens, and inconsistencies across the product.
• Establish and implement a coherent design system with reusable components and scalable patterns.
• Define clear UX and interaction principles that guide all product decisions.
• Build and maintain a design bible — a single source of truth covering UI standards, UX patterns, and product behavior.
• Introduce structure and best practices across Figma files, libraries, and workflows.
• Create a strong foundation that enables faster iteration, consistency, and long-term product quality.

7. Supporting Creative & Brand Design (Secondary Focus)

While the role is product-first, you will also support selected creative needs when required:

• Design pitch decks and product storytelling materials.
• Create simple visuals for: Website banners, Product launches, Educational or marketing campaigns
• Ensure brand consistency across product and supporting materials.
• Produce simple motion or animated assets when relevant to product or learning experience.

We are currently operating in a fast-moving, unstructured environment without a fully consolidated design system or clearly defined UX principles. A key part of this role is bringing order, clarity, and scalability to our product design foundation.

This is a true 0 → 1 responsibility. We are looking for someone who is not just comfortable operating in ambiguity, but energized by it — someone who takes ownership in transforming messy systems into clean, scalable, and thoughtful product experiences.

Soft Skills & Values (Must-Have)

• Independence & Initiative: Ability to learn quickly, work autonomously, and solve problems logically in a fast-moving, AI-assisted environment.
• Clear Communication: Ability to articulate design decisions and UX reasoning clearly in English, and raise issues early when needed.
• Product-Oriented Creativity: Creativity grounded in usability, clarity, and measurable outcomes — not just aesthetics.
• Agility: Comfortable adapting to changing priorities, experiments, and evolving product directions.
• Result-Oriented Mindset: Assessed based on the quality, clarity, and timeliness of delivered work — and its impact on users.
• Good at English Communication.

Why you'll love working here:

• Highly competitive compensation package, including 100% salary during probation, designed to reward your talent and dedication.
• No dress code
• 13th-month salary and performance-based bonuses to celebrate your achievements and contributions.
• Comprehensive Social Insurance calculated on gross salary, giving you peace of mind and full legal protection.
• Generous and flexible time-off policy: 14 annual leave days + 6 sick leave days to recharge and maintain work-life balance.
• Flexible working hours allowing you to manage your schedule and work in a way that suits your lifestyle.
• MacBook provided, ensuring you have the tools to perform at your best from day one.
• Full compliance with the Vietnam Labor Code, so you can focus on work with confidence in a fair and lawful environment.
• Opportunity to collaborate directly with global stakeholders, gaining exposure to international best practices and expanding your professional network.
• A workplace that truly values your well-being: regular social events, sports clubs, gym activities, and team-building programs to foster connection and fun.
• Vibrant, youthful, and international culture that encourages creativity, innovation, and continuous growth.
• Fully stocked pantry with a variety of snacks, milk, and beverages to keep you energized throughout the day.
• Recognition and rewards based on your experience, skills, and qualifications, ensuring your contributions are appreciated and fairly compensated.
• Career development and learning opportunities to help you grow personally and professionally in a dynamic, supportive environment.

Why Join Growtrics

Growtrics is a fast-rising AI EdTech company pushing the boundaries of how learning products are designed and experienced.

Here, design is not decoration. it is a core driver of learning effectiveness. Every team member has a voice, ownership, and real responsibility. If you care deeply about UX, learning outcomes, and building meaningful products from the ground up, Growtrics offers strong opportunities for growth and impact.