Senior Strategic Planner

3-5 Years

Job Description

A. JOB DESCRIPTION

Analyze client briefs, conduct market, competitor, and consumer research, and uncover actionable consumer insights.
Develop integrated marketing strategies, including IMC strategy, Big Idea, communication strategy, brand messaging, and consumer journey.
Build content frameworks and channel strategies across Digital, Social Media, KOL/KOC, PR, and Offline touchpoints.
Participate in proposal pitching, presenting and defending strategic recommendations to clients.
Collaborate closely with the Account and Creative teams to ensure campaigns are executed in line with the approved strategy.
Manage project timelines, coordinate cross-functional teams, and ensure the quality and effectiveness of strategic deliverables.

B. REQUIREMENTS

3+ years of experience as a Strategic Planner, Creative Planner, or Planner in a marketing or advertising agency.
Strong expertise in brief analysis, consumer insights, brand positioning, and communication planning.
Proven ability to develop integrated campaign strategies, creative concepts, and compelling presentation decks.
Excellent presentation and communication skills in both Vietnamese and English, with the ability to collaborate effectively across teams.
Solid understanding of Marketing and Digital Marketing, with experience in industries such as Banking, Healthcare, and Real Estate being a strong advantage.
Experience participating in client pitches and contributing to winning new business is preferred.

C. BENEFITS

Competitive salary, negotiable based on experience and capabilities.
Full Social Insurance, Health Insurance, and Unemployment Insurance in accordance with Vietnamese Labor Law.
Annual performance review and career development opportunities.
Transportation and mobile phone allowance in accordance with the company's policy for work-related purposes.
Holiday bonuses in accordance with company policy, including major public holidays and Lunar New Year.
Gifts and allowances for special occasions such as birthdays, weddings, maternity, illness, Women's Day, Mid-Autumn Festival, Christmas, and more.
Company-provided equipment to support your work.
Office amenities, including pantry facilities, refrigerator, microwave, and complimentary snacks.
Engaging internal activities such as company trips, quarterly events, year-end parties, and team-building programs.
Happy Friday Party – monthly team gatherings to strengthen collaboration and company culture.
Green Seedling Nurturer Program – an internal knowledge-sharing initiative that fosters continuous learning and professional growth.
Quarterly sports activities to promote employee well-being and teamwork.
Flexible working hours with up to 1.5 hours of flex time, available twice per month.
Additional benefits and support in accordance with company policies.