Who is Strategic Planner at Chin
At Chin, a Strategic Planner is the strategic lead behind a campaign — turning data and business challenges into a clear strategic direction that the whole team can move with. You will take the lead from understanding the brief, uncovering insights, building the strategic framework, to shaping and defending the campaign idea alongside Account and Creative teams.
- R&D: Dive into market, industry, competitor, consumer, and client data to identify meaningful insights and turn them into strategic opportunities.
- Build the strategic direction: Translate business and communication objectives into an integrated campaign strategy, including positioning, communication strategy, Big Idea, consumer journey, and channel direction.
- Create the campaign framework: Build a clear strategic framework that gives Account, Creative, and execution teams a shared direction throughout the campaign.
- Lead the strategic journey: Work closely with Account and Creative to develop, challenge, refine, and strengthen ideas — making sure every creative decision is grounded in the strategy.
- Own the room when it matters: Lead or contribute to client presentations, pitches, and strategic gatherings; confidently explain, defend, and refine recommendations based on client feedback and business needs.
- Ensure strategic quality: Keep track of the strategic consistency and effectiveness of campaign deliverables throughout the project lifecycle.
What makes you a great fit
- 3+ years of experience as a Strategic Planner, Creative Planner, or Planner in a marketing or advertising agency.
- Strong capability in brief analysis, market research, consumer insights, brand positioning, communication strategy, and integrated campaign planning.
- Proven experience in leading campaign strategy from research and insight to strategic framework and creative direction.
- Experience in client pitching is preferred.
- Communication skills in both Vietnamese and English, with confidence in client-facing environments.
- Most importantly, you believe that a great strategy is only successful when the team can turn it into great work and the client can see real value from it.
What Chin offer
- Negotiable based on experience and capabilities.
- Full Social Insurance, Health Insurance, and Unemployment Insurance in accordance with Vietnamese Labor Law.
- Annual performance review and career development opportunities.
- Transportation and mobile phone allowance in accordance with the company's policy for work-related purposes.
- Holiday bonuses in accordance with company policy, including major public holidays and Lunar New Year.
- Gifts and allowances for special occasions such as birthdays, weddings, maternity, illness, Women's Day, Mid-Autumn Festival, Christmas, and more.
- Company-provided equipment to support your work.
- Office amenities, including pantry facilities, refrigerator, microwave, and complimentary snacks.
- Engaging internal activities such as company trips, quarterly events, year-end parties, and team-building programs.
- Happy Friday Party – monthly team gatherings to strengthen collaboration and company culture.
- Green Seedling Nurturer Program – an internal knowledge-sharing initiative that fosters continuous learning and professional growth.
- Quarterly sports activities to promote employee well-being and teamwork.
- Flexible working hours with up to 1.5 hours of flex time, available twice per month.
- Additional benefits and support in accordance with company policies.
- Worktime: Monday - Friday (9:00 - 18:30) 1.5h lunch break
- Office: 228 Bui Huu Nghia street, Binh Thanh
- Apply via LinkedIn or email: [Confidential Information]
