Tosi Law is a mass tort law firm focused on helping individuals affected by corporate negligence. Our work centers on generating high-quality cases through performance-driven marketing systems.
Role Description
We're hiring a Senior Performance Marketer (Google Ads) to improve paid acquisition and landing page performance.
This is a hands-on role. You'll work directly inside Google Ads accounts, taking ownership of PPC while supporting landing page optimizations, and identifying what's limiting performance and making practical improvements that drive better results.
Focus areas:
- Google Ads (Search, Display, YouTube)
- Landing page performance and conversion optimization
- Testing, iteration, and performance improvement
- Quality control of integration and tracking with our CRM
You'll be responsible for improving lead quality, conversion rates, and overall efficiency across the funnel.
This is not a management role. We're looking for someone comfortable working inside accounts daily.
What You'll Do
- Build, manage, and optimize Google Ads campaigns end-to-end
- Identify performance issues and implement improvements quickly
- Test keywords, search terms, ad copy, and targeting
- Improve landing pages (headlines, structure, form flow, conversion rates)
- Use data (search terms, conversion rates, user behavior) to guide decisions
- Run structured tests and iterate based on results
What We're Looking For
- Strong hands-on experience managing Google Ads accounts
- Proven ability to improve performance through testing and optimization
- Experience working with landing pages and conversion funnels
- Ability to connect ad performance with landing page outcomes
- Comfortable making daily optimizations and decisions
- Clear, practical thinking (not theory-heavy)
Nice to Have
- Experience in lead generation (preferred over eCommerce)
- Familiarity with tools like GA4, GTM, Unbounce, or similar
- Experience in regulated industries (legal, medical, finance)
