About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
For more information, please visit
FWD Vietnam was established in 2016 and is a member of FWD Group.For more information, please visit
An Senior Manager, Digital Marketing and Social Media leads strategy, execution, and team management across digital and social channels, focusing on driving engagement and results through data-driven content, paid media, and organic social efforts, overseeing everything from campaign creation (video, blogs) to analytics, optimizing performance, and collaborating with other teams to meet business goals.
THE JOB:
- Strategy & Planning:
- Develop and implement overarching digital and social media strategies, campaign plans, and content calendars aligned with organizational objectives and brand direction.
- Negative prediction and planning to control brand sentiment to ensure the brand power on social and overall social earned buzz
- Build up the social organic lead acquisition and agent ambassadors community
- Implementation management:
- Content development: Oversee content creation (video, graphics, copy) for social, web, and email, championing brand storytelling and user-generated content following given brand direction.
- Performance & Analytics:Monitor, analyze, and report on KPIs (engagement, conversions, ROAS) using tools like Google Analytics, adapting strategies based on data insights.
- Campaign Execution:Manage paid social, SEO/SEM, social outreach, ensuring effective media buys and timely execution.
- Trend & Platform Expertise:Stay ahead of social media trends, algorithm updates, and new technologies (e.g., video tools, AI).
- Team & Project Management:
- Team leading: Lead, mentor, and manage a team of content creators and digital marketers, overseeing projects, timelines, and budgets.
- Cross-functional Collaboration:Partner with Brand and Marketing, Communications and CSR, and other departments to integrate digital efforts and support broader goals like recruitment or sales.
- Trend & Platform Expertise:Stay ahead of social media trends, algorithm updates, and new technologies (e.g., video tools, AI).
THE PERSON:
- BA degree holder in Business, Marketing.
- 10+ years experience in Digital Marketing, social media, content creation, and performance analytics.
- Expertise with social media platforms (Meta, TikTok, LinkedIn, etc.), CMS (WordPress), and analytics tools (Google Analytics).
- Strong leadership, project management, writing, and digital storytelling abilities.
- Experience with paid social, SEO, email marketing, and marketing automation platforms (salesforce).
- A creative mindset with a data-driven approach to optimization
