Rewards+ program execution and campaign management:
Lead the end‑to‑end execution and roll‑out of offline and online marketing campaigns, including promotions, deals, discounts and shopper engagement activities under the Rewards+ loyalty program.
Ensure all campaigns are aligned with brand guidelines, mall objectives and shopper lifecycle strategies.
Work closely with mall teams, tenants and partners to activate Rewards+ campaigns effectively across touchpoints.
Retail customer data analytics and insights:
Conduct deep‑dive analysis on retail customer data within the Rewards+ platform, including segmentation, behavioral analysis and performance tracking.
Review existing and new data parameters to generate meaningful insights, benchmarks, trendlines and performance comparisons across malls.
Translate complex datasets into actionable insights for stakeholders.
Shopper behavior analysis and marketing application:
Analyze mall shoppers behaviors, preferences and engagement patterns.
Apply data‑driven insights to optimize retail marketing campaigns, loyalty mechanics and shopper journeys.
Recommend innovative yet practical enhancements to Rewards+ features, mechanics and platform capabilities based on shopper insights.
Membership growth and engagement strategy:
Develop and lead initiatives to increase the attractiveness of Rewards+ membership sign‑ups and drive recurring engagement and spending.
Conceptualize and project‑lead membership recruitment drives in collaboration with malls, marketing, and operations teams.
Continuously optimize value propositions to retain and grow active members.
Digital sales and commerce enablement:
Take an active leadership role in driving Digital Sales initiatives, including livestream commerce and other digital sales services via the Rewards+ platform.
Apply customer data analytics and behavioral insights to design and execute digital sales marketing campaigns.
Enhance platform capabilities to increase member participation and spending in digital commerce offerings.
Cross‑functional leadership and governance:
Collaborate closely with internal teams (Marketing, IT, Operations, Mall Management) and external partners to ensure seamless execution.
Provide leadership, guidance and strategic direction on CRM and loyalty initiatives.
Perform other duties and projects as assigned by Management.
JOB REQUIREMENTS
Strong expertise in CRM, loyalty programs and retail marketing
Advanced customer data analytics and insight generation
Proven experience in digital marketing, digital sales and e‑commerce
Strategic thinking combined with strong execution capability
Stakeholder management and cross‑functional leadership
Bachelor's degree in Economics, Law or Business related.
At least 8 years of experience in CRM, loyalty programs, retail or digital marketing
Strong experience in customer data analytics, segmentation and shopper engagement
Hands‑on exposure to CRM platforms, CMS, MMS and e‑commerce / digital sales platforms.
Proven leadership, stakeholder management and cross‑functional collaboration skills.
