Senior KOL Growth Associate - Marketing, Shopee

1. Funnel Performance Analysis & Insights

• Own full-funnel tracking across acquisition, activation, and retention stages.
• Identify drop-off and churn bottlenecks through data analysis and generate actionable insights for funnel improvement.
• Partner closely with Product, Marketing, and Ops teams to align priorities and shape the overall KOL journey.

2. Project Management

• Act as PMO for large-scale KOL growth initiatives, including mass recruitment campaigns, paid ads,… and retention journeys.
• Develop structured project plans, governance models, and risk frameworks to ensure smooth execution.
• Coordinate across internal teams (Product, Marketing, UI/UX) to synchronize objectives and timelines.

3. Journey Design & Process Optimization

• Lead end-to-end journey optimization, from sign-up to long-term engagement.
• Identify friction points in onboarding, activation, and retention flows, and collaborate with Product teams to design new features or improvements.
• Pilot and measure data-backed solutions, institutionalizing best practices and standard operating procedures to enhance efficiency and conversion.

• Bachelor's degree in Marketing, Business, Consulting or a related field.
• 2+ years of experience in Growth, Affiliate Marketing, or Project Management, ideally with large-scale or cross-functional initiatives.
• Proven track record in coordinating cross-functional initiatives and driving improvements across acquisition and retention funnels.
• Strong analytical skills with the ability to identify bottlenecks, interpret data, and generate actionable insights.
• Experience working with cross-functional teams and external partners.
• Excellent communication skills in both English and Vietnamese.
• Can do attitude & good team player
• Good business sense, detail-oriented
• Advanced proficiency in Microsoft Excel, Google Sheets and Google Slide