About the Role
As a Senior Ecommerce Executive, you will be responsible for developing and executing paid media campaigns to drive traffic, conversions, and online sales across D2C websites and/or ecommerce platforms. You will work across Meta, Google, and onsite display/media networks, managing budgets and performance in real-time to achieve business KPIs.
This role requires agility, attention to detail, and a performance mindset - perfect for someone who thrives in ecommerce environments with fast turnarounds and measurable impact.
Key Responsibilities
- Develop Ecommerce media plans that align with client objectives such as traffic, add-to-cart (A2C), and purchase
- Stay up-to-date with new platform features, trends, and best practices in performance media and ecommerce
- Implement and manage campaigns across Meta, Google, onsite ecommerce ad placements (Shopee Ads, Lazada Ads...)
- Manage budget pacing and ensure accurate campaign setup, tracking, and targeting
- Collaborate with e-retail partners to ensure campaign alignment and seamless execution
- Forecast sales trends based on campaign signals and proactively optimize performance to meet KPIs, especially during short burst or high-pressure sale periods/d-days
- Deliver campaign reports on a daily, monthly, and post-campaign basis with actionable insights
- Conduct competitive analysis to identify opportunities and propose improvement strategies
Qualifications
- 3+ years of experience running paid media campaigns, ideally in ecommerce or D2C
- Hands-on with Meta Ads Manager, Google Ads; experience with onsite ads is a plus
- Solid understanding of ecommerce KPIs (traffic, conversion, A2C, ROAS)
- Skilled in analytics platforms such as GA4, Looker Studio, or similar
- Agile, data-driven, and comfortable working under tight timelines
- Fluent in Vietnamese; English proficiency is an advantage
Why Join Us
At Publicis Groupe, you'll be part of a team that powers digital commerce for leading brands. We don't just run ads, we build media engines that convert. If you love performance, pressure, and platforms, this is your runway.
