Department: Marketing
Reports To: Marketing Manager
Location: Sala, Ho Chi Minh City
Employment Type: Full-time
Salary: 20,000,000 – 25,000,000 VND/month + Performance Bonus
Position Overview
Ru9 is seeking a data-driven and results-oriented Senior Digital Marketing Executive to own performance marketing across all paid digital channels. This role is critical to Ru9's online growth engine — you will be responsible for planning, executing, and optimizing paid campaigns on Meta, Google, and TikTok that drive measurable revenue and conversion outcomes.
Key Responsibilities
Performance Ads Management (60%)
- Plan, launch, and manage paid ad campaigns on Meta Ads (Facebook/Instagram), Google Ads, and TikTok Ads to hit revenue and conversion targets.
- Monitor campaign performance daily; analyze data and optimize targeting, bidding strategies, and creatives to achieve the highest possible ROAS.
- Allocate and manage advertising budgets efficiently across channels to maximize return on investment.
- Design and run A/B tests on creatives, audiences, and landing pages; continuously improve performance through structured experimentation.
Cross-Channel Collaboration (30%)
- Work closely with the Sales Online, Ecommerce (Digital Commerce), and CRM teams to ensure campaigns are aligned with the full customer purchase journey.
- Analyze data from sales channels to optimize conversion rates and improve user experience across Website, Messenger, TikTok Shop, and other online touchpoints.
- Propose data-driven improvements to increase conversion performance and Customer Lifetime Value (CLV).
Analytics & Reporting (10%)
- Track, measure, and report on campaign performance against key KPIs: Revenue Growth, Conversion Rate, ROAS, and CLV.
- Provide detailed performance reports with actionable recommendations based on real data.
- Analyze market trends, competitor activity, and customer behavior to inform and optimize advertising strategy.
Key Qualifications
- Minimum 3 years of hands-on experience running paid ads on Meta Ads, Google Ads, and TikTok Ads.
- Proven track record in conversion optimization and revenue growth for e-commerce or DTC brands
- Experience working within or closely with Sales Online / Ecommerce teams
- Bachelor's degree in Marketing, Business, Communications, or related field
- Expert-level proficiency in Meta Ads Manager, Google Ads, TikTok Ads Manager.
- Strong data analytics skills — able to translate data into clear actions.
- Deep understanding of performance marketing, funnel optimization, and customer journey.
- Strong collaboration and communication skills; comfortable working cross-functionally.
Benefits
- Competitive salary: 20,000,000 – 25,000,000 VND/month + performance-based bonuses.
- Comprehensive benefits: Social & Health Insurance, Annual Leave, Paid Lunch, Staff Discounts on Ru9 products.
- Team Building activities & Company Trips.
- Direct report to CEO and Marketing leadership — high-impact, high-visibility role in a fast-growing DTC brand.
How to Apply
If you are passionate about performance marketing and ready to drive real business impact, we'd love to hear from you. Send your CV and portfolio (campaign results/screenshots welcome) to: [Confidential Information]
Subject line: [Senior Digital Marketing Executive] Your Full Name
