Senior Digital Marketing Executive

I.JOB BRIEF:

As a Senior Paid Advertiser, you will execute campaign builds and optimizations within the ads platforms, including Facebook ads, Google ads and other platforms

II.JOB RELATION:

1.Direct superior: Digital Manager.

III.DETAILED JOB DESCRIPTION:

1.Digital Strategy & Implementation

-In collaboration with brand team to develop digital strategy as part of overall marketing strategy and elaborate in detail plan to be followed up in execution.

-Planning on 360 user journey, segmentation based on behavior signal, scouting and propose new digital innovation

-Oversee all digital channels, including brand websites, social media channels

-Mainly focus on managing and optimizing digital marketing campaigns across Social platform Google (mainly), Facebook, Instagram, Tiktok...Including:

oPropose & execute monthly media plan (Estimate attribute, A/B testing ,...)

oExecute performance analysis across advertising platforms and on the overall company level;

oCreate, maintain, and provide regular reporting on marketing key performance indicators (KPIs); to evaluate the effectiveness of online advertising strategies in reaching strategic goals

-Conduct research about new marketing programs, setting up strategies and provide practical advice.

2.Data-Driven Marketing

-Analyze digital performance on all KPIs to provide insights and direction on optimization

-Master all digital measurements features (Search, Display, Mobile, Social) in order to identify high-value customers, and link to CRM to enhance LTV

-Able to analyze and report from GA, Business Manager

3.Extended knowledge source

-Knowledge in Retail and E-commerce, environments and platforms to collaborate with other teams to plan digital media

-Understand CRM and the dynamic of lead acquisition to conversion.

-Understand the dynamic of content to drive engagement, advise the brand team on creative & different tactics to win social media.

-Always active on proposing new & relevant practices for social media.

VI.Requirements of the role:

-3+ years experience in Paid Digital Marketing Optimization field

-Excellent analytical skills on digital marketing

-Proficiency with Google Analytics and other tracking platforms

-Working knowledge of or experience in managing and analyzing digital campaigns within Google Ads and Facebook Ads Manager

-Fluent in English is a plus

-Proactive and ability to work independently