Senior Content Manager

We&aposre looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what&aposs important to them.

What does Access offer you

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We&aposll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you&aposll also be able to choose from a range of benefits to suit you. We&aposre an organisation that likes to give back, so you&aposll also have three charity days allocated to support a cause that matters to you.

Day-to-day, you will:

• Develop and execute comprehensive content marketing strategies across the full marketing funnel, leveraging AI tools to create personalized content for different customer journeys and personas.
• Drive tangible improvements by obsessing over full-funnel metrics. This includes using AI-powered SEO and content optimization tools to boost website traffic, increase MQL volume, and ultimately deliver the required business growth.
• Lead the content team, ensuring its proficiency in using AI tools ethically and effectively. Collaborate with digital and demand generation teams to create best-in-class content and support creative campaigns.
• Champion the responsible use of AI by establishing clear best practices, guidelines, and quality control processes to ensure all AI-generated content is accurate and consistent with the brand&aposs voice.

Key performance indicators:

• Product pipeline vs. target, sales/revenue growth, and ROI attribution to marketing.
• Growth in awareness, consideration, and engagement among prospects.
• Organic traffic, CTRs, conversions, bounce rate, and engagement by channel.
• Efficiency and quality of AI-assisted vs. traditional content (time-to-publish, volume, engagement).

Your skills and experiences might also include:

• Proven experience in developing and executing B2B content plans that generate leads and achieve business KPIs.
• Excellent writing skills with an editorial mindset, hands-on experience with SEO, and the ability to leverage digital tools like Marketo, Salesforce, and Google Analytics.
• Demonstrated experience using AI content generation tools to enhance production efficiency and maintain quality. Must understand how to effectively prompt, edit, and refine AI-generated content.
• Strong ability to manage multiple projects, meet tight deadlines, and motivate team members. Must be a commercially minded self-starter who can influence stakeholders and work cross-functionally across different time zones.

What are we all about

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.

At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you&aposre excited about this role, (even if your previous experience doesn&apost align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you Let&aposs make a difference together.

Love Work. Love Life. Be You.