Job Description:
1. Funnel Performance Planning & Vendor Alignment
- Translate New Buyer & KOC funnel goals (acquisition, activation, retention) into clear event strategies and execution plans
- Align KPIs, deliverables, and success metrics with vendors to ensure outcomes are met across all funnel stages
- Leverage data insights to guide vendors on target audience approach, engagement methods, and conversion tactics during events
2. Event Planning & Vendor Execution Management
- Own end-to-end planning of offline events, including concept development, event flow, and execution roadmap
- Develop structured plans covering logistics, timelines, licensing/permissions, and on-ground operations
- Manage vendors closely to ensure high-quality execution, consistent messaging, and smooth coordination across all touchpoints
- Act as the main point of contact to troubleshoot issues and ensure delivery aligns with agreed plans and KPIs
3. Journey Experience & On-ground Optimization
- Design effective on-site and pre/post-event engagement flows to maximize New Buyer & KOC acquisition and activation
- Identify friction points in user experience during events and work with vendors to continuously optimize engagement mechanics
- Evaluate vendor performance and event effectiveness, driving improvements and standardizing best practices for future scalability
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in KOL/influencer marketing, affiliate marketing, or project management (offline initiatives or high-volume recruitment is a plus).
- Proven ability to lead acquisition-focused campaigns from strategy to execution.
- Strong analytical and project management skills.
- Experience working with cross-functional teams and external partners.
- Excellent communication skills in both English and Vietnamese.
- Can do attitude & good team player
