Lead the BI function supporting the Marketing Content Department (Livestream and Video)
Own end‑to‑end financial projections from toplines to P&L, ensure alignment with platform and content strategy; actively monitor content business performance and update relevant stakeholders to ensure OKR achievement
Define, track, and communicate performance metrics (Content toplines, P&L, Supply ecosystem) through standardised management reports to enable content business owners to make informed decisions that drive overall business growth and efficiency
Analyze complex and ambiguous user behaviour, platform algorithms and product feature A/B Testing to build sharp understandings about the content ecosystem to strengthen and scale the business
Lead/ Oversee the Content BI team in managing daily data operations, dashboards, and analytical requests
Expand analytical support to additional platform initiatives as needed to contribute to sustainable platform growth.
Requirements
At least 2 years of experience in Business Intelligence or Data Analytics role with proven business impacts
At least 2 years of experience in ecommerce, digital user growth or marketing
Strong analytical thinking, problems solving, able to break complex and ambiguous problems into small and addressable pieces
Experience working with cross-functional teams to gather requirements and define the right metrics to describe the state of the business - both on a macro-level and a micro-level
Can-do attitude, Details-oriented, able to work effectively under high pressure and tight timeline
Ability to learn quickly and adapt with high velocity of change
