Senior Associate, Rider Research & Insights, SPX Express

Shopee

Ho Chi Minh, Vietnam

3-5 Years

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Job Description

Job Description:

Design and execute Rider insight projects, including qualitative interviews, field observation, and periodic quantitative surveys (e.g., NPS, Rider Effort Score).
Conduct in-depth fieldwork: travel to Hubs across regions, observe operations, speak directly with Riders, and document behavioral insights.
Work closely with Ops, Rider Experience, and Research teams to ensure insight collection aligns with business questions.
Analyze and synthesize findings from interviews, transcripts, and survey data into actionable reports.
Support the creation of recurring insight dashboards and reports (monthly/quarterly) for key internal stakeholders.
Assist in designing survey instruments and methodologies tailored for the Rider audience.

Requirements:

Bachelor's degree in Sociology, Communications, Business, or related field.
3-4 years of experience in field research, user insight, or consumer behavior studies - preferably in logistics, retail outlets, or FMCG.
Experience in UX Research, Consumer Insight, Trade Marketing, or any role requiring direct field interaction.
Strong interviewing, listening, and observation skills comfortable with direct, informal conversation with Rider groups.
Willingness to travel regularly for fieldwork, including regional Hub visits.
Able to analyze both qualitative and quantitative data into clear themes and actionable recommendations.
Experience conducting or supporting reports like NPS, CSAT, or user effort score is a strong advantage.

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 136178253

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