Senior Associate, Growth Marketing (Off-platform), ShopeePay

Job Description:

• Plan and execute promotion strategies to acquire, retain, and reactivate users at different lifecycle stages.
• Optimize promotion schemes to maximize efficiency and impact on user growth.
• Lead cross-functional growth initiatives, working with Business Intelligence, Product, and Operations teams to drive execution.
• Analyze user behavior and conversion funnels to refine strategies.
• Monitor key performance metrics (KPIs) and provide insights for continuous optimization.
• Manage in-app & out-app marketing assets supporting users growth execution, ensuring seamless and timely campaign execution.
• Identify and troubleshoot campaign issues, optimizing performance proactively.
• Conduct market research, competitive analysis on users-related trends to provide actions & initiatives for users growth.
• Other tasks as assigned by the line manager.

Requirements:

• University graduate with a relevant bachelor degree
• At least 3-4 years of experience in user growth or promotion strategy in fintech, e-commerce, or tech.
• Strong skills in promotion planning, lifecycle optimization, and campaign efficiency.
• Data-driven mindset with strong problem-solving and stakeholder management skills.
• Strong analytical, critical thinking with a goal oriented attitude.
• Solid computer skills, especially in Google Sheets and Excel. Proficiency in Power BI and SQL is a plus.
• Excellent written and verbal communication skills in English.
• Entrepreneurial spirit, self-motivated and independent learner.
• Ability to multitask, meet deadlines, attention to details and thrive in a fast-paced environment