Job Description:
1. Consumer & Market Research Across Pay and Credit
- Lead end-to-end quantitative research, including research design, questionnaire development, sampling, execution, analysis, and reporting.
- Design and support qualitative research initiatives by developing discussion guides, working with research agencies, and synthesizing key consumer insights.
- Ensure research quality, methodological rigor, and best practices across all consumer research projects.
- Continuously improve research methodologies and introduce new approaches to better understand consumer behavior.
2. Consumer & Market Intelligence
- Monitor consumer trends, market dynamics, competitor activities, and emerging fintech/payment developments.
- Conduct market sizing, segmentation, consumer profiling, and competitive analysis to identify business opportunities and potential risks.
- Translate consumer and market insights into clear, actionable recommendations for business stakeholders.
- Support the development of recurring consumer and market intelligence reports.
3. Data Analysis & Insight Generation
- Analyze quantitative research data and behavioral data to generate structured, evidence-based insights.
- Integrate research findings with internal business context to provide holistic recommendations.
- Prepare concise reports and presentations tailored for different stakeholder groups.
- Ensure data accuracy, consistency, and reliability throughout the research process.
4. Cross-functional Collaboration & Leadership
- Partner closely with Product, Marketing, Growth, BI, and Commercial teams to support insight-driven decision making across both Payment and Credit businesses.
- Independently manage multiple research projects and external research agencies with minimal supervision.
- Demonstrate ownership, influence stakeholders, and proactively identify research opportunities.
- Contribute to developing Consumer Intelligence capabilities, knowledge sharing, and mentoring junior team members.
Requirements:
Must have:
- 4–6 years of experience in Consumer Intelligence, Market Research, or Consumer Insights with strong expertise in both quantitative and qualitative research.
- Proven ability to independently lead end-to-end research projects, from research design and execution to insight generation and recommendation.
- Strong analytical and storytelling skills, with the ability to translate research findings into clear, actionable business insights.
- Hands-on experience with quantitative research tools (SPSS preferred) and survey platforms (Qualtrics, Alchemer, or equivalent).
- Strong ownership and stakeholder management skills, with experience managing multiple projects and external research agencies.
Nice to have:
- Experience in Fintech, Payments, E-commerce, Digital Platforms, FMCG, or Consulting.
- Ability to integrate consumer insights with business context to support product, marketing, or commercial decision-making.
- Familiarity with behavioral analytics, BI tools (SQL, Tableau, Power BI), or data visualization.
- Demonstrated leadership potential through leading cross-functional initiatives, mentoring junior members, or driving capability building.
- Curious, proactive, and passionate about understanding consumer behavior and emerging market trends.
