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Nestle

Senior Area Sales Manager - Out of Home - Ha Noi

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Job Description

POSITION TITLE: Senior Area Sales Manager – Out of Home – Ha Noi

POSITION SNAPSHOT

Function / Team: Sales – Out ‑ of ‑ Home (OOH)

Location / Work Model: Ha Noi

POSITION SUMMARY

Lead and drive sustainable growth of the Nestlé Out ‑ of ‑ Home business within an assigned area by executing channel strategy, managing key customers, and coaching the sales team to deliver superior commercial and operational performance.

KEY RESPONSIBILITIES

  • Deliver area sales objectives (volume, net sales, margin) and identify growth opportunities by sub ‑ channel, category, salesperson, and account.
  • Own and manage distributor (NDP) performance across finance, warehouse, inventory, delivery, and logistics to ensure compliance with Nestlé standards and long ‑ term partnership.
  • Lead, coach, and develop a team of sales through regular in ‑ class training and on ‑ the ‑ job coaching to meet Nestlé performance standards.
  • Drive cross ‑ functional execution with Channel Marketing, CDT, Sales Operations, R&D, Finance, RTM, and Distributors to ensure aligned account ‑ level programs.
  • Lead area demand forecasting and sales planning; ensure accurate inputs to S&OP and effective promotion and trade spend management
  • Monitor performance KPIs (net sales, volume, margin, forecast accuracy, ROI) and recommend corrective actions.
  • Act as a role model of Nestlé values, ensuring compliance with commercial policy, competition law, trade compliance, and food safety standards.

KEY REQUIREMENTS

  • 5–8 years of sales experience in Foodservice / HoReCa / OOH / B2B.
  • Proven experience managing distributors (NDP), sales teams, and key accounts.
  • At least 3–5 years in a people ‑ management or senior sales role.
  • Industry Background: B2B Food & Beverage or FMCG experience is an advantage.
  • Mobility: Willingness to relocate or travel nationwide when required.
  • Commercial Skills: Key account management, negotiation and contracting, financial and trade term understanding, business planning and forecasting.
  • OOH / Foodservice Skills: Understanding of foodservice operations, menu and application ‑ driven selling, cost ‑ in ‑ use mindset, ability to translate products into solutions.
  • Strong communication and relationship management, strategic thinking with execution discipline, data ‑ driven decision making, cross ‑ functional collaboration, customer ‑ centric mindset.

POSITION TITLE: Senior Area Sales Manager – Out of Home – Ha Noi

POSITION SNAPSHOT

Function / Team: Sales – Out ‑ of ‑ Home (OOH)

Location / Work Model: Ha Noi

KEY REQUIREMENTS

  • 5–8 years of sales experience in Foodservice / HoReCa / OOH / B2B.
  • Proven experience managing distributors (NDP), sales teams, and key accounts.
  • At least 3–5 years in a people ‑ management or senior sales role.
  • Industry Background: B2B Food & Beverage or FMCG experience is an advantage.
  • Mobility: Willingness to relocate or travel nationwide when required.
  • Commercial Skills: Key account management, negotiation and contracting, financial and trade term understanding, business planning and forecasting.
  • OOH / Foodservice Skills: Understanding of foodservice operations, menu and application ‑ driven selling, cost ‑ in ‑ use mindset, ability to translate products into solutions.
  • Strong communication and relationship management, strategic thinking with execution discipline, data ‑ driven decision making, cross ‑ functional collaboration, customer ‑ centric mindset.

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About Company

Job ID: 148970723