Senior Affiliate Program Strategist - Marketing, Shopee

1. Strategy, Planning & Program Ownership

• Creator Strategy Ownership: Design and drive the strategic roadmap for creator sourcing, tiering/leveling, and ecosystem growth to support platform-wide content and commerce targets.
• Workstream Coordination: Set direction and priorities across Creator Leveling, Branding/JBP & Content Experience, and flagship creator programs, ensuring alignment with overall Content Program goals.
• Risk & Timeline Management: Build structured roadmaps and master timelines for creator expansion initiatives proactively identify risks and keep execution on track.

2. Cross-Functional Stakeholder Management

• Cross-Functional Alignment: Partner with Product, Marketing, to secure resources and ensure creator initiatives are synergistic with broader program goals.
• Problem-Solving: Identify execution bottlenecks across workstreams, propose solutions, and drive stakeholders toward resolution.

3. Content Supply Management

• Content Supply Strategy: Continuously improve creator sourcing, leveling, and activation workflows to increase the speed and quality of content output.
• Internal Collaboration: Partner with Key Account teams to secure, leverage, and optimize KOL/KOC resources across workstreams.

4. Data-Driven Optimization & Reporting

• Performance Analysis: Monitor creator pipeline health, tiering effectiveness, and workstream KPIs translate data into actionable recommendations.
• Reporting: Provide regular progress updates and impact summaries to the Content Program Lead.

• 4 years of experience in E-commerce, Affiliate/Creator Management, Marketing, or Program/Project Management.
• Structured Planning: Exceptional project management and organizational skills to lead complex, multi-workstream initiatives.
• Advanced Stakeholder Management & Communication: Ability to align cross-functional teams with competing priorities.
• Growth Mindset & Result-Driven Attitude: Continuously seek opportunities to improve, innovate, and push boundaries, with a strong commitment to delivering the best outcomes in a fast-paced, high-growth environment.
• Data-Driven Mindset: Strong analytical capabilities (Excel/Google Sheets, Dashboards) to interpret metrics and back up decisions with data.
• High Ownership & Autonomy: Proactive, structured approach to problem-solving in a fast-paced environment.
• Experience working within Creator/MCN networks or Affiliate-based marketing models.
• Prior experience managing people or leading a small team is preferred.
• Prior experience leading new product launches or strategic initiative rollouts.