Senior/ Account Manager (BTL - Activations, Events)

We're seeking an experienced Account Manager/Senior Account Manager to manage and grow our client's Below-The-Line business in Vietnam. You'll work closely with the client team to deliver innovative activation, events, and marketing strategies that drive brand engagement and sales.

Key responsibilities:

• Manage and grow the BTL portfolio in Vietnam
• Develop and execute marketing activities
• Collaborate with client teams to understand business objectives and develop tailored solutions
• Manage project timelines, budgets, and deliverables
• Analyze market trends and competitor activity to identify opportunities
• Foster strong relationships with client stakeholders
• Report to the Regional Account Director on progress, challenges, and opportunities
• Own and manage budget and forecast numbers, ensuring accuracy and timely updates
• Ensure data is up-to-date and communicated effectively to support functions (e.g. finance, creative, operations)

Skills, knowledge, experience, and exposure

• 5+ years experience in BTL marketing, preferably in FMCG
• Candidate with strong experience in integrated BTL marketing activities, including promotions, roadshows, activations, events, and digital-linked initiatives for the Vietnam market
• A candidate with a marketing agency background would be preferred
• Excellent communication and project management skills
• Ability to work independently and as part of a team with local and regional stakeholders
• Fluency in Vietnamese and English.

Mindset and temperament to navigate the role

The ideal mindset for the Account Manager/Senior Account Manager is one of accountability, curiosity, and collaboration. This person is naturally structured and organized, with a strong sense of ownership over delivery and a drive to ensure things run smoothly and efficiently. They are energized by problem-solving and take pride in creating clarity where there is complexity. With a service-oriented attitude, they proactively support both the client and internal teams, always seeking ways to improve how things are done.

The ideal temperament is calm under pressure and grounded in a solutions-first mentality. They are detail-oriented without losing sight of the bigger picture and can manage multiple priorities with composure and focus. As clear and confident communicators, they foster trust across teams and build strong working relationships with ease. They bring positivity to daily tasks, remain adaptable in fast-paced environments, and are eager to learn and develop. Above all, they take pride in being reliable and delivering high-quality work that others can depend on.

Role Requirements

• The Account Manager/Senior Account Manager is required to be present on the client site, if any, or at our local office.
• Travel to conferences or client events will be required on occasion.
• Whilst the contracted hours for the role are 9:00 AM to 6:00 PM, Mon – Fri, the project-based nature of the role requires that some days you will have to work outside of these hours, and you will recover that time in another moment.

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.