The Sales Manager is responsible for leading the Sales team to achieve revenue targets, develop high-value accounts, and elevate the brand presence of T-Ritz Saigon Hotel & Apartments. This role drives business across Corporate, Long Stay, MICE, and key account segments, while setting and executing strategic sales plans aligned with the hotel's positioning.
01 KEY RESPONSIBILITIES
SALES STRATEGY & REVENUE DEVELOPMENT
- Develop and implement the annual budget aligned with T-Ritz Saigon's business objectives and brand positioning.
- Set and monitor revenue targets across all segments — Corporate, Long Stay, MICE, Group, OTA, and TA/TO.
- Identify new market opportunities, emerging account potentials, and untapped revenue sources to grow the hotel's competitive position.
- Review and recommend rate strategies to maintain competitive positioning and maximize revenue per available room.
- Lead proactive outreach to high-value accounts through sales calls, client meetings, and industry events — locally and regionally as needed.
- Manage and grow a portfolio of key corporate accounts, long-stay clients, relocation agencies, and strategic partners.
TEAM LEADERSHIP & PERFORMANCE MANAGEMENT
- Lead, coach, and develop the Sales team to consistently meet and exceed individual and team KPIs.
- Set clear performance objectives for each sales team member and conduct regular reviews and feedback sessions.
- Assess training needs and design appropriate development programs to build sales capability across the team.
- Foster a culture of accountability, initiative, and excellence within the Sales & Marketing department.
- Conduct performance evaluations and provide guidance on career progression within the hotel.
ACCOUNT MANAGEMENT & CLIENT RELATIONS
- Personally manage key strategic accounts and serve as the primary point of contact for top-tier corporate and long-stay clients.
- Oversee the full sales cycle: lead qualification, proposal, negotiation, contracting, and post-stay follow-up.
- Ensure proposals, quotations, and contracts are prepared and submitted accurately and within agreed timelines.
- Build and sustain long-term relationships with clients to drive repeat business and revenue growth.
- Monitor contract compliance, payment terms, and outstanding receivables in coordination with the Accounting team.
INTERNAL COLLABORATION & CROSS-FUNCTIONAL COORDINATION
- Collaborate with Revenue Management to ensure sales efforts align with pricing strategy, channel mix, and demand forecasting.
- Work closely with Reservation, Front Office, Housekeeping, F&B, and Operations to ensure committed service standards are consistently delivered.
- Maintain full and accurate records of client data, account production, and booking pipeline in PMS and CRM systems.
- Lead or participate in revenue meetings, department head meetings, and cross-functional planning sessions.
- Coordinate marketing communications — including collateral quality, content, and local promotional materials — in line with brand standards.
REPORTING & MARKET INTELLIGENCE
- Prepare and present monthly, quarterly, and annual reports on leads, conversions, account production, and revenue performance.
- Monitor market trends, competitor activity, rate movements, and customer feedback to inform strategic decisions.
- Provide the Director of Sales & Marketing with forward-looking analysis, including forecasts and gap-to-target assessments.
- Recommend and initiate corrective actions where performance deviates from plan.
02 KEY PERFORMANCE INDICATORS
1. Achievement of segment revenue targets (Corporate, Long Stay, MICE)
2. Lead-to-booking conversion rate across all channels
3. Number of new corporate accounts opened per quarter
4. Number of long-stay contracts signed and value generated
5. Total room nights and contract value delivered per period
6. Sales team KPI attainment — individual and aggregate
7. Pace of key account growth and retention rate
8. Accuracy and timeliness of CRM, pipeline, and reporting updates
9. Volume and quality of sales calls, client meetings, site inspections
10. Client satisfaction scores and repeat booking rate
03 REQUIREMENTS
EDUCATION & EXPERIENCE
- Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
- Minimum 5 years of experience in Sales & Marketing within a hotel, serviced apartment, or hospitality environment.
- At least 2 years in a supervisory or managerial role with direct responsibility for a sales team.
- Proven track record in managing Corporate, Long Stay, and B2B accounts with measurable revenue results.
PROFESSIONAL KNOWLEDGE
- Strong understanding of hotel revenue management principles, segment strategy, and channel mix optimization.
- Familiarity with quotation, contracting, and payment terms relevant to Corporate and Long Stay clients.
- Knowledge of market dynamics across Corporate, MICE, Group, OTA, TA/TO segments.
- Understanding of competitive positioning and rate strategy for serviced residences or upscale hotels.
SKILLS & COMPETENCIES
- Exceptional communication, negotiation, and relationship management skills.
- Strong leadership ability — motivating, developing, and holding a team accountable.
- Strategic thinking with the ability to translate market insights into actionable plans.
- Proficiency in proposal writing, contract drafting, and professional client correspondence.
- Competent in Excel, Word, PowerPoint; CRM and PMS experience is strongly preferred.
- Business-level English proficiency (spoken and written) is required.
PERSONAL ATTRIBUTES
- Results-driven, with a strong ownership mindset and personal accountability for revenue goals.
- Proactive and sharp in identifying and converting sales opportunities.
- Composed under pressure, able to manage competing priorities and tight deadlines.
- High integrity and professional conduct aligned with T-Ritz Saigon's brand values.
- Collaborative by nature — effective at working across departments to deliver on client commitments.
04 BENEFITS
Competitive Salary
Base salary commensurate with experience and market standards.
Service Charge
Monthly service charge distribution per hotel policy.
Performance Bonus
Sales incentive and bonus scheme tied to individual and team results.
Social Insurance
Full social, health, and unemployment insurance per Vietnamese labor law.
Annual Leave & Public Holidays
Annual leave entitlement and public holidays per company policy.
Training & Development
Ongoing professional development in sales skills, product knowledge, and leadership.
Career Progression
Clear pathway to Director of Sales & Marketing and senior commercial roles.
Team Environment
Work alongside a passionate hospitality team in an upscale urban property.
05 WORKING CONDITIONS & RELATIONSHIPS
WORKING HOURS
- Standard business hours or as scheduled by the hotel. Flexibility required for client meetings, industry events, and time-sensitive sales activities.
- Occasional weekend or out-of-hours availability may be required to support high-priority accounts or management-on-duty duties.
INTERNAL RELATIONSHIPS
Revenue Management · Reservation · Front Office · F&B · Housekeeping · Operations · Accounting
EXTERNAL RELATIONSHIPS
Corporate Clients · Long-Stay Guests · Travel Agencies · Relocation Agents · MICE Partners · Vendors & Suppliers
