SALES EXECUTIVE / KEY ACCOUNT MANAGER

SALES EXECUTIVE / KEY ACCOUNT MANAGER

PGF ASIA – DA NANG BRANCH

Location: Da Nang, Vietnam

Department: Sales

Employment Type: Full-time

ABOUT THE ROLE

We are looking for a proactive and results-driven Sales Executive / Key Account Manager to join our new Da Nang branch.

The ideal candidate has experience in B2B sales, F&B, HORECA or premium food products, with strong relationship-building skills and preferably an existing network of restaurants, hotels, resorts, chefs and purchasing teams in Da Nang.

KEY RESPONSIBILITIES

Develop new B2B customers in the HORECA sector, including restaurants, hotels, resorts, steak houses, Japanese and European restaurants, and F&B groups.

Manage and grow assigned Key Accounts.

Build strong relationships with Chefs, Purchasing Managers, F&B Managers and Owners.

Introduce and sell premium food products including Wagyu, beef, seafood, oysters, pork, ham and other premium ingredients.

Identify customer needs and provide suitable product and pricing solutions.

Prepare quotations, negotiate commercial terms and close sales.

Follow up on orders, deliveries, payments and customer satisfaction.

Identify upselling and cross-selling opportunities within existing accounts.

Conduct customer visits, product presentations and sampling when required.

Maintain accurate customer and sales information in the company CRM/ERP system.

Work closely with Purchasing, Warehouse, Delivery and Finance teams to ensure smooth customer service.

Prepare regular reports on sales performance, customer pipeline and account development.

REQUIREMENTS

2–3 years of experience in B2B sales, preferably in F&B, food ingredients, HORECA or hospitality.

Existing relationships with restaurants, hotels, resorts, chefs or purchasing teams in Da Nang is a strong advantage.

Proven ability to acquire new customers and develop long-term business relationships.

Strong communication, presentation, negotiation and closing skills.

Proactive, independent and comfortable with field sales and customer visits.

Strong commercial mindset with an understanding of sales, gross profit and accounts receivable.

Good command of Excel / Google Sheets and CRM tools.

Responsible, honest, hardworking and highly target-oriented.

Good English communication skills are an advantage.

KEY PERFORMANCE INDICATORS (KPIs)

Sales revenue and Gross Profit

New customer acquisition

Key Account revenue growth

Customer retention and account development

Number of customer visits / sales activities

New customer conversion rate

On-time payment and credit management

Product range expansion within existing accounts

COMPENSATION & BENEFITS

Base salary: Negotiable based on experience and capability.

Sales commission / KPI incentive: Based on company policy.

Attractive earning potential with performance-based incentives.

Professional training in premium food products, B2B sales and Key Account Management.

Opportunity to build and expand a strong HORECA network in Da Nang.

Career development opportunities toward Sales Supervisor / Sales Manager.

WHO WE ARE LOOKING FOR

We are looking for a salesperson who can:

Hunt → Connect → Build Relationships → Create Demand → Close Deals → Grow Accounts → Develop Key Customers

If you have a strong HORECA network in Da Nang, a passion for the F&B industry and the ambition to build a new market with PGF Asia, we would love to hear from you.