Innovation Labs is the product arm of BSS, built on over a decade of hands-on service experience. We transform deep operational insight into scalable AI solutions tailored for eCommerce merchants. Were now looking for a dedicated Product Marketing Specialist to help drive the growth and adoption of our apps.
ResponsibilitiesTheProduct Marketing Executivewill take ownership of planning, executing, and tracking marketing initiatives across our current and upcoming Shopify apps.
- Perform market research and competitive analysis to shape product direction.
- Work closely with product, design, and partnership teams to ensure marketing aligns with overall strategy.
- Design and run marketing campaigns to attract new users and drive revenue growth.
- Use user insights and data to recommend product improvements and new opportunities.
- Track, measure, and report on key marketing performance metrics to guide ongoing efforts.
Requirements- A minimum of 1 year of product marketing experience in a product-led SaaS organization
- Strong communication skills with the ability to engage effectively with various stakeholders and work collaboratively across teams
- Proficiency in written and spoken English, equivalent to an IELTS score of 7.0 or higher
- Experience in content generation and strong presentation skills
- A passion for exploring innovative promotional ideas, testing hypotheses, and utilizing data-driven insights to refine strategies
- Self-initiative and project management abilities, with a genuine enthusiasm for working in a fast-paced and innovative software environment
Preferred skills
- Proficiency in using video and design tools such as Capcut and Canva
- Understanding of the Shopify ecosystem and app marketplace
- Knowledge of SEO and digital marketing
Benefits- Salary: Up to 15M, reviewed every 6 months
- 5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
- Team-building events, picnics, and summer trips
- Scenic office on 14th, 16th, 18th, 19th, and 20th floors. Free access to tea and coffee.
- 13.5 days of annual absence (12 days following the law + 1.5 days company trip)
- Social and health insurance following the Vietnam Labor Code
- Birthday gifts, seniority allowance, course & certificate coverage
