Objectives
Job Description
- Product Strategy & Roadmap (30%)
- Platform Vision: Define and communicate the product vision for PMAX's client-supplier platform — from service-driven to self-serve SaaS.
- Roadmap Ownership: Build and maintain the product roadmap, balancing internal operational efficiency with external client-facing features.
- Prioritisation: Make trade-off decisions on feature priority, scope, and sequencing. Say no to stakeholders when necessary.
- Market Awareness: Monitor competitive platforms in the performance marketing and agency tech space to inform product direction.
- Client & Supplier Platform (30%)
- Brief Submission & Processing: Design the client workflow: brief submission, qualification, scoping, and approval — replacing manual email/spreadsheet flows.
- Matching & Allocation: Build the logic for matching client briefs with suppliers (KOL matching, media partner selection, creative vendor allocation).
- Self-Serve Portal: Drive the shift from human-mediated service to client self-service: dashboards, campaign tracking, reporting, and communication — all through the platform.
- Supplier Management: Design supplier onboarding, rating, capacity tracking, and payment workflows within the platform.
- Team Leadership & BA Oversight (20%)
- Manage BA Team: Directly manage BA ERP/OpX and BA Media. Set priorities, review requirements quality, and ensure alignment between BA output and engineering capacity.
- Media Product Executive: Oversee the Media Product Executive who owns the media-side product experience.
- Stakeholder Bridge: Act as the primary bridge between business stakeholders (Media, Account, Finance, Operations) and the Tech team. Translate business needs into actionable product requirements.
- Hiring & Growth: As the BA team grows, identify when a dedicated BA Manager is needed and help hire and onboard them (reporting to you).
- AI-Powered Platform Features (10%)
- Agent Integration: Work with the Engineering team to embed AI agents into platform workflows — automated brief qualification, smart matching, campaign recommendations.
- Adoption & Governance: Ensure AI-powered features follow the PMAX AI Governance Framework (S0–S5 stage gates, data tiering, instrumentation standards).
- User Enablement: Drive adoption of AI-enhanced features among both internal users and external clients. Define what good looks like for AI outputs in the platform context.
- Delivery & Quality (10%)
- Agile Execution: Partner with the Head of Engineering to run Agile delivery cycles. Participate in sprint planning, backlog refinement, and release management.
- Quality Standards: Define acceptance criteria, participate in UAT, and ensure features meet business requirements before release.
- Metrics & Outcomes: Define and track platform KPIs: adoption rates, time-to-completion for client workflows, NPS, and operational efficiency gains.
Job Requirements
Experience & Expertise
- 5–10+ years of experience in product management, with at least 2 years in a senior/lead PM role
- Proven track record of building and launching B2B platforms, SaaS products, or internal enterprise systems
- Experience managing a team of 3+ (BAs, product executives, or designers)
- Platform Transformation: Experience leading a transition from service-based to platform/self-serve models is highly valued
- Domain experience in digital marketing, agency operations, or marketplace platforms is a strong plus
Skills & Competencies
- Product Thinking: Ability to define product vision, break it into a phased roadmap, and make trade-off decisions under ambiguity
- Stakeholder Management: Ability to align competing priorities across business, operations, and engineering — and say no constructively
- Technical Literacy: Comfortable with APIs, data flows, system architecture discussions. You don't need to code, but you need to speak the language.
- Data-Driven: Decisions backed by metrics. Comfortable defining KPIs and using data to evaluate feature success.
- Communication: Clear, structured communication — written and verbal. Able to present to C-level and align cross-functional teams.
- AI Literacy: Understanding of how AI agents work, what data they need, and how to integrate AI-powered features into product workflows. No ML expertise needed, but genuine curiosity and hands-on experience with AI tools is expected.
Nice-to-Have
- Experience with marketplace or matching platforms (supply-demand matching logic)
- Understanding of Google Ads, Meta Ads, TikTok Ads ecosystem
- Knowledge of KOL/influencer marketing operations
- Experience with AI governance or responsible AI practices
- Vietnamese market experience
AI-FIRST CONTEXT
PMAX is building an AI-first operating model with autonomous agents across media, campaign strategy, and client intelligence. As Platform Product Manager, you will define how AI agents are integrated into the platform experience — from automated brief qualification to smart supplier matching. You are expected to understand the PMAX AI Governance Framework and ensure AI-powered features follow stage-gate progression (S0–S5).
Benefits
Competitive salary with quarterly and annual bonuses, and a 13th-month salary Flexible working hours with 4 remote working days per month and 15 annual leave days Comprehensive salary-based insurance (SHUI) Annual regular health check-ups and PTI health care insurance for all employees Providing/laptop allowance or supporting laptop purchase costs for individuals Internal training and career development opportunities, and sponsorship for external L&D budgets Quarterly team bonding budgets, snack time for team bonding Gifts & Awards for Quarters, Years, and special occasions (birthdays, New Year, etc.) Holiday activities; Company trips; Year-end parties; Company birthday; Cultural Day; Quarterly town halls Other welfare benefits for employees.
Job Summary
Year of Experience:
3 years+
Job Level
Manager
Report Line
CTO
Peer
Board of Management (BoM)
Subordinate
3-4 reports
Salary Range
Negotiable
Hiring Purpose
New Hire
Working Location:
7th Floor, Tuong Viet Building 95 Cach Mang Thang 8, Dist. 1, Ho Chi Minh City, Vietnam
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