Deeply understand clients business, brand positioning, and communication goals to translate them into effective OOH and integrated media plans.
Develop and execute media recommendations that are strategically sound, insight-led, and supported by clear rationale.
Collaborate closely with internal teams including TV Buying, Digital, Data, and Strategy to ensure consistency and innovation across all stages - from briefing, proposal development, planning, implementation, to reporting and post-campaign evaluation.
Maintain an up-to-date understanding of the media landscape, with a focus on OOH trends, formats, technologies, and market dynamics.
Build and nurture strong client relationships through proactive communication, responsiveness, and strategic partnership.
Continuously seek opportunities to innovate and optimize media investment for greater campaign effectiveness and efficiency.
Requirements:
Minimum 6 years of experience in media planning, with at least 3 years specializing in OOH or integrated planning.
Strong understanding of OOH media, data-driven planning tools, and audience analytics.
Experience in using research and planning tools such as TNS Infosys, DAN CCS, Facebook Insights, and Google Trends.
Strong project management skills - able to manage multiple timelines and deliver high-quality work under pressure.
Collaborative, detail-oriented, and solution-driven with a can-do attitude and a passion for continuous learning.
Excellent communication and presentation skills in both Vietnamese and English.
