Influence systematic brand/franchise decision making by developing and implement implementing appropriate market research plan, timeline, and budget in a compliant manner
Effectively partner with multiple internal stakeholders to understand business issues and design appropriate market research and develop actionable insights
Leverage relevant insights, including primary research, secondary data, competitive intelligence, syndicated reports and databases to present a wholistic view of business situation and performance
Responsibilites
Collaborates proactively with extended marketing team to understand and address key business decisions including strategy development, forecast assumptions, execution choices and performance measurement
Develops and implements market research plan, timeline, and budget in a compliant manner in collaboration with marketing teams and other stakeholders as aligned to business & strategic priorities
Engage with external market research agencies to ensure appropriate methodologies are incorporated, Including the use of innovative approaches and integration with secondary data as appropriate
Leverages relevant insights, including primary research, secondary data, syndicated reports and databases, and integrates these into a compelling story to guide business decisions
Identifies specific metrics and mechanisms to measure benefits and plans to activate these mechanisms at the required time. Monitors benefits against what was predicted in the business case. (KPI tracking and management)
Sometimes specific roles include incremental skills within market-specific domains (oncology, vaccine, etc.)
Qualifications
From 7 years of experience in market research in pharmaceutical or consumer health categories.
Fluent in English
Have experience in researching for regional projects covering multiple markets is a plus
Skill in stakeholder management and project management
