Performance Marketing Specialist

Working location: Remote Full-time

Salary range: Up to USD 2,000 Net

Company Overview: A Singapore Advertising Services

RESPONSIBILITIES

We are looking for a highly skilled Performance Marketing Specialist to plan, execute, and optimise

paid advertising campaigns across search engines, social media platforms, video networks,

publisher networks, and programmatic channels. This role is perfect for a results-driven marketer

who thrives on data, creativity, and achieving measurable outcomes. You will be responsible for

managing end-to-end campaign strategies, analysing performance, and ensuring maximum ROI

across multiple advertising platforms.

Plan, execute, and optimise paid advertising campaigns across channels such as Google

Ads, Facebook/Instagram Ads, YouTube, programmatic platforms, and publisher networks.

Conduct in-depth keyword research and audience segmentation to design targeted and

effective campaigns.

Develop and implement strategies for search engine marketing (SEM), including Google and

Bing Ads, with a focus on maximising conversions and minimising cost per acquisition

(CPA).

Manage social media advertising campaigns across platforms like Facebook, Instagram,

LinkedIn, and TikTok, optimising for engagement, reach, and conversions.

Execute and optimise video ad campaigns on YouTube and other video networks, leveraging

audience targeting and creative best practices.

Utilise programmatic advertising platforms to deliver data-driven campaigns, ensuring

precise audience targeting and placement.

Monitor and analyse campaign performance, generating actionable insights to improve ROI,

CTR, and conversion rates.

Conduct A/B testing on ad creatives, landing pages, and audience targeting to continuously

refine campaign performance.

Collaborate with the creative team to develop compelling ad copy, visuals, and video content

tailored to each platform.

Stay updated on industry trends, platform updates, and emerging technologies to ensure

campaigns remain competitive and innovative.

Manage campaign budgets, allocate spend effectively, and ensure campaigns are delivered

within budget constraints.

Produce detailed reports on campaign performance, providing recommendations for

optimisation and scaling.

REQUIREMENTS

Proven experience in managing paid advertising campaigns across multiple channels, with a

strong track record of driving results.

Expertise in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok

Ads, YouTube Ads, and programmatic platforms like DV360 or The Trade Desk.

Solid understanding of performance marketing metrics, including ROI, ROAS, CPA, CTR,

and conversion rates.

Proficiency in tools such as Google Analytics, Google Tag Manager, Facebook Pixel, and

other analytics platforms.

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Familiarity with retargeting, audience segmentation, and customer journey mapping.

Experience with budget management and campaign forecasting.

Excellent communication and collaboration skills, with the ability to work cross-functionally

with creative, content, and technical teams.

Highly organised with strong project management skills and the ability to handle multiple

campaigns simultaneously.

A proactive approach to identifying opportunities for campaign improvement and innovation.

*** Nice to have

Bachelors degree in Marketing, Advertising, Business, or a related field.

Certification in Google Ads, Facebook Blueprint, or similar platforms.

Experience in programmatic advertising and familiarity with real-time bidding (RTB).

Knowledge of creative optimisation tools and techniques to enhance ad performance.