Performance Marketing Specialist (HCMC)

Role Overview:

We are looking for a Marketing Specialist to own end-to-end marketing execution for Consilium & Co.

This role is critical in translating strategy, positioning, and technical offerings into clear market-facing execution. You will work closely with leadership, technical teams, and international partners, allowing senior management to focus on strategy, product development, and client relationships.

The ideal candidate is execution-driven, comfortable operating in a B2B and international environment, and able to work with international stakeholders.

Key Responsibilities:

- Search Engine Optimization (SEO)

+ Execute on-page and technical SEO tasks.

+ Implement metadata, schema markup, internal linking, and content structure

+ Produce and publish optimized content aligned with keyword targets

+ Track rankings and organic traffic; report against defined KPIs

- Paid Advertising (Google / Meta / LinkedIn)

+ Set up, manage, and optimize paid ad campaigns across agreed platforms

+ Execute A/B testing on creatives, copy, and targeting parameters

+ Monitor spend, CPC, CTR, ROAS, and conversion metrics on a weekly basis

+ Produce campaign performance reports with variance commentary

- Content Production

+ Write and publish blog posts, landing page copy, email sequences, and social content

+ Adapt tone and messaging to match each client's brand and audience

+ Coordinate asset production (visuals, graphics) with internal or external designers

+ Maintain a content calendar and ensure on-time delivery

- Search Engine Marketing / SEM (Preferred)

+ Manage keyword bidding strategy and ad copy for Google Ads campaigns

+ Coordinate organic and paid search strategies to maximize SERP presence

- Operations & Reporting

+ Maintain documentation for all campaigns in Consilium's knowledge base

+ Deliver structured status updates to the engagement lead on a defined cadence

+ Flag blockers, budget risks, or strategic misalignments immediately

Job Requirement:

- Bachelor's degree in:

+ Marketing

+ Business Administration

+ Communications

+ or related fields

- Experienced in:

+ Marketing, SEO execution

+ Digital marketing

+ B2B marketing environments

- Hands-on experience with:

+ SEM/ Paid Ads

+ Basic ad and campaign metrics

Why work with Consilium & Co.

- Direct exposure to real client engagements across multiple industries and markets

- Structured feedback and performance review

- Merit-based career progression

- Competitive salary, 13th-month pay, and full statutory benefits.

- Appealing benefits packages.

- Close collaboration with strategy, operations, and sales teams.