Performance Marketing Manager (Mobile App)

- Xy dng v trin khai k hoch User Acquisition a knh (Google, Meta, TikTok, Apple Search Ads, Unity, ironSource, OEM).

- Qun l v ti u cc ch s hiu sut: CPI, CTR, CVR, ROAS, LTV/CAC.

- Kt hp vi Product, ASO v Monetization ti u funnel chuyn i v doanh thu.

- Phn tch d liu (cohort, retention, churn) rt ra insight v nh hng chin lc.

- Qun l ngn sch UA ln, m bo hiu qu v li nhun di hn.

- Xy dng, qun l v pht trin i ng Performance Marketing.

- T 5 nm kinh nghim trong Marketing, trong c t nht 3 nm chuyn su v Performance Marketing mng mobile apps/games v t 2 nm v tr Leader/Manager.

- C kinh nghim qun l team v trc tip vn hnh ngn sch UA ln.

- Hiu su v User Acquisition, Monetization v Data Analytics.

- Thnh tho cc nn tng qung co (Google, Meta, TikTok) v cng c tracking/attribution.

- Nm vng campaign setup, bid strategy, audience segmentation, creative testing.

- Hiu su v c ch monetization: in-app ads, rewarded ads, subscription, IAP.

- Am hiu cc mediation platforms: Admob, AppLovin MAX, ironSource, Unity Ads.

- Thnh tho cng c tracking/attribution: AppsFlyer, Adjust, Firebase, Amplitude.

- C k nng cohort analysis, funnel analysis, retention & churn modeling.

- Bit khai thc d liu thnh insights v bin insight thnh hnh ng c th.

K nng:

- K nng lnh o: Gii quyt vn , giao tip hiu qu v pht trin i ng.

- T duy data-driven, lun tm kim gii php ti u lin tc.

- Tinh thn chin u cao, chu c p lc KPI v mi trng cnh tranh.

T cht:

- T duy Customer Centric.

- T duy linh hot, nhanh nhy, thch nghi tt vi thay i.

- T duy ti u.

- Th vic 02 thng hng 100% mc lng chnh thc.

- C c hi lm vic cho Th trng global C c hi nghin cu v hiu insight ca nhiu tp khch hng khc nhau n t cc quc gia khc nhau v c tip cn cc cng c tt nht th trng.

- Thu nhp khng gii hn: Lng cng + thng KPI, thng d n, lng thng 13, thng Tt,Thu nhp ln ti 15-16 thng lng/nm.

- Thng v review lng 2 ln/nm.

- Khm sc khe nh k hng nm.

- Tr cp tin n tra khi l nhn vin th vic.

- Du lch hng nm, d ngoi hng qu 4 ln/nm, c h tr du lch cng ngi thn.

- Hng y cc ch bo him theo quy nh ca nh nc khi l nhn vin chnh thc.

CEO

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