About The Team
The Meta Affiliate & Competitiveness Associate will manage end-to-end competitiveness strategy to help the Shopee x Meta partnership achieve both traffic and commercial targets and outperform competitors. The role emphasizes strategic KOL collaboration, data-driven insights, and close alignment with platform and project objectives.
Job Description
Competitor Counter Plan
- Work closely with KOL-managed teams (KAM, MCN, etc.) to understand KOL insights, pain points, and needs, with a focus on building stronger relationships with TikTok-native KOLs.
- Onboard potential KOLs based on project strategy to continuously expand and strengthen the Shopee KOL pool.
- Design KOL and competitor-focused incentive schemes to grow and retain high-performing KOLs; coordinate execution and track performance.
- Analyze campaign and KOL performance to provide actionable recommendations, identify growth opportunities, and develop operational strategies to stay ahead of competitors.
Data Analysis & Report
- Work closely with BI teams to understand data logic, tracking frameworks, and key performance metrics.
- Monitor performance data regularly to detect trends, risks, and opportunities related to Meta and competitor activities.
- Deliver clear, data-driven reports and insights to enhance Meta partnership performance and ensure alignment with platform strategic objectives.
Requirements
- Bachelor's degree or above.
- Familiarity with TikTok and other social platforms creator ecosystems.
- 2+ years of experience in e-commerce and/or social media
- Strong strategic thinking skills & data analysis
- High integrity, good pressure tolerance, and eagerness to learn.
- Excellent communication and stakeholder management skills.
- Fluent in English and Vietnamese.
