Produce educational content and adapt merchant communications for each channel to ensure clear, engaging, and effective delivery
Drive audience growth for the Merchant Education Hub (MEH) and other team programs, such as Webinars and Merchant Influencer initiatives, through organic and cross-channel distribution strategies
Own the Merchant Education YouTube channel, including content planning, publishing, optimization, channel maintenance, and performance tracking
Support SEO and CMS operations, including web publishing, metadata, tagging, internal linking, page quality, and content maintenance
Monitor traffic, engagement, channel, and learning performance; identify gaps and recommend optimization actions
Research market trends, content formats, channel practices, and user behavior to improve content reach and learning effectiveness
Partner with Product and Tech teams to propose, test, launch, and improve website features and user journeys
Assist the Line Manager with other assigned tasks
Requirements
A Bachelor's degree in communications, human resources, journalism, literature, marketing, or other related fields (essential)
At least 1 year of experience in digital marketing, content distribution, channel management, website operations, merchant education, or a related field
Experience in audience-facing content, organic growth, and cross-channel communications
Basic proficiency in design tools such as Canva, Adobe Photoshop, or similar platforms is a plus
Hands-on experience with SEO, web publishing, CMS tools, and website analytics platforms such as Google Analytics or Google Search Console
Experience managing YouTube or a similar digital content channel is preferred
Experience working with Product or Tech teams on feature requirements, testing, and launches is preferred
Detail-oriented, well-organized, and able to manage multiple priorities
Strong communication, presentation, research, and cross-functional collaboration skills
Strong analytical skills with the ability to translate performance data into practical optimization actions
Paid media or budget management experience is a plus
