Manage and support client advertising accounts, ensuring smooth operations and effective campaign performance.
Provide consultation on media strategy, recommending the most suitable platforms (e.g., TikTok, Google, Meta, Zalo, Yandex, Cc Cc) for client products.
Develop and present media plans aligned with client objectives and budgets.
Identify client needs and drive upsell or cross-platform opportunities to maximize business growth.
Understand and apply different media platforms buying methods and optimization strategies to maximize results.
Collaborate with internal teams (sales, partnerships, operations) to deliver excellent client service.
Monitor and analyze campaign performance, generating insights and optimization recommendations for clients.
Act as the key contact with Ads platform's official team (e.g., TikTok, Google, Meta, Zalo, Yandex, Cc Cc) to acquire the latest advertising resources, policies, and campaign updates.
Manage advertising resource applications (e.g., homepage placements, brand challenges, in-feed resources), including scheduling and pricing coordination.
Negotiate pricing and ensure smooth execution of advertising resources, maintaining cost efficiency.
Organize and maintain the Ads platforms resource database; create standardized media inventory lists and pricing sheets.
Support internal teams (strategy, media buying, client service) by providing insights into Ads platforms policies and available resources, offering solutions.
Monitor and evaluate the effectiveness of resource execution, collect feedback, and deliver regular summary and review reports.
Qualifications
Bachelor's degree in Marketing, Business, Communication, or related field.
Have 13 years of experience in digital media buying or advertising operations.
Solid knowledge of major advertising platforms (TikTok, Google, Meta, Zalo, Cc Cc, Yandex etc.), including campaign setup and optimization methods.
Ability to quickly learn and understand the latest advertising products and solutions from media platforms.
Strong analytical skills with the ability to translate data into actionable recommendations.
Excellent communication and presentation skills, able to consult and persuade clients.
Proactive, detail-oriented, and capable of working in a fast-paced environment.
