Main duties:
Brand Communication
Develop and Implement long term strategy for brand communication towards customers (homeowners contractors)
- Build communication activities around brand essence
- Constantly review and evaluate brand strategy given change in customer behaviors
- Innovative and creative ideas to be implemented to capture TOM of customers
- Explore different and innovative media channels to effectively communicate to customers
Trading Marketing
Understand market & customers
- Review market developments and customer needs on regular basis
- Understand requirements and drivers of along the retail channel partners
Lead the development of trade promotion strategy & activities
- Work closely with related departments to develop an effective trade promotion strategy and its activities based on market situation
- Understand and align on the strategy and key objectives
- Stir the innovation thinking of the team
Manage & monitor trade marketing investments and execution
- Execute all programs designed to achieve channel KPIs (sales volume, market share, OD share, market coverage)
- Ensure POSM complied with guideline and effective within defined budget
- Ensure SLA commitment to customer and internal stakeholders
- Monitor the effectiveness of each trade investment and ensure maximum returns
- Evaluation of all campaigns for further improvement
Opportunities:We offer an attractive working environment with national and international career development opportunities based on performance and skills. We treat each other with mutual respect and trust, sharing information and knowledge through all levels. This must be seen as an exciting entry opportunity for an international career.
Requirements:
- 2-4 years experiences in marketing
- Bachelor, MBA a plus. Background in marketing (preference FMCG or construction material business retail)
- Strong market understanding in retail business & customer focus
- Adapt & Learn, Lead for performance, Customer focus
- Agile, accurate, collaborative, innovative personality
- Drive for effectiveness and efficiency
