Marketing Solutions Growth & Insights Analyst

We are looking for a data-driven, strategic thinker to join our Marketing Solutions team as a Senior Associate, Growth & Insight Analyst. This role plays a critical part in driving the growth of our sellers by analyzing data, identifying trends, and generating actionable insights. You will work closely with cross-functional teams to optimize sellers adoption/ investment and performance on marketing solutions on Offsite solution (seller external traffic) , and Onsite solution (Marketing Packages) and support the development of monetization strategies.

A. Data analysis & Business insight
- Analyze seller behavior, investment trend, and adoption across marketing products (Onsite & Offsite solutions)
- Monitor current program/ initiative/ package effectiveness and trends to identify growth drivers and bottlenecks
- Build predictive models and dashboards to support decision-making and performance tracking

B. Strategy & Recommendations

- Development and optimization of marketing packages and monetization strategies

- Generate insights and strategic recommendations/ approaches to drive seller growth and improve marketing solution adoption

- Segment sellers based on investment behavior and potential, and propose customized solutions or intervention plans

- Partner with stakeholders to align growth strategies, benefits and drive initiatives, A/B test for new programs/ packages

C. Reporting & Communication/ Presentation
- Prepare regular performance reports and business reviews for internal stakeholders
- Translate complex data findings into clear, compelling presentations for leadership and commercial teams
- Prepare the presentation decks for meeting cadence

MUST-HAVE

• Minimum 3 years working experience preferably in Business Analytics/ Data Analytics/ Project Planning
• Strong analytical thinking and problem-solving skills, with the ability to translate complex data into actionable insights.
• Excellent communication skills, both written and verbal, with the ability to present findings to non-technical stakeholders.
• Experience in turning complex data into actionable business strategies
• Strong analytical skills with proficiency in Excel and SQL (Python or R is a plus)
• Good team player, positive attitude and eager to learn can handle and perform with deadlines and fast-paced working.
• Proficient in English and Vietnamese communication/ presentation

NCIE TO HAVE:

• Prior experience in e-commerce/ Performance Marketing