Marketing Manager

Responsibilities

Marketing Planning

• Develop and implement integrated marketing plans across project phases (launch, sustain, closing)
• Collaborate with Sales and Research & Pricing teams to define: Target customer segments; Positioning and key messages
• Prepare and manage marketing budgets effectively

Campaign Execution & Management

• Lead execution of marketing campaigns, including:

-Digital marketing (Facebook, Google, TikTok, etc.)

-PR, KOL/KOC engagement

-Sales events and activations

• Manage and coordinate external agencies (creative, media, digital)
• Ensure campaigns are delivered on time, within budget, and meet quality standards

Lead Generation & Sales Support

• Accountable for:

-Lead volume and quality

-Cost per lead (CPL) and cost per conversion

• Work closely with Sales team to:

-Optimize the conversion funnel (lead → booking → closing)

-Improve sales effectiveness through targeted campaigns

Branding & Content Management

• Ensure consistency of project branding and communication
• Oversee development of:

-Key visuals

-Sales kits (brochures, leaflets, videos, presentations)

Maintain alignment with overall brand guidelines

Performance Tracking & Reporting

• Monitor campaign performance (ROI, CPL, conversion rates)
• Provide regular reports and actionable insights

Analyze market trends, competitors, and customer behavior

Background / Experience

• Bachelor's in Business, Marketing, Economics, Commerce or related
• 5–8 years of experience in Marketing
• Preferably in Real Estate, FMCG, or Agency environments
• Proven track record in project-based marketing from launch to closing
• Leadership, negotiation, reporting, crisis handling
• Mobility to travel; English preferred

Specific job skills

• Marketing planning and project management
• Data analysis and performance optimization
• Strong communication and stakeholder management

Competencies

• Strong strategic thinking with execution excellence
• Solid understanding of real estate market and customer insights
• Experience in managing agencies and marketing budgets
• Data-driven mindset with analytical capability