Marketing Manager - Mirinda

At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.

About Your Role

• Identify brand strategy and develop business plan to meet brand KPIs and grow business

What You&aposll Do

• Use the consumer understanding, the competitive dynamics and boundaries of the market to lead the brand AOP, translate into brand ideas and convert into relevant innovations to grow the brand
• Oversight the implementation of AOP, from the strategic discussion to development and all way communication to sales force (such as: thematic campaign, grassroots, promotions, )
• Recommend and support the adaptation of marketing best practices from PI global or regional; or develop local platform relevance
• Manage the allocation & disbursement of budget for assigned brand to maximize ROI and have positive impact on brand P&L. Working with Finance partner to set pricing to meet revenue and profitability goal)
• Work with Sales to co-develop trade & channel programs, POS support related to brands
• Accountable for team capability through coaching, mentoring and training

What You need to be successful

Education: University Graduate relevant Marketing is referred.

Functional expertise:

Strong leadership & interpersonal skill

Brand management experience

Consumer orientation, brand operating experience

10 years experience in Marketing and >3 years in Senior Brand Manager position, preferably in FMCG, beverage industry understanding

Experience to lead a team

Have good understanding and experiences in consumer orientation

Fluent in English