Strategic Marketing Planning: Develop and implement a strategic marketing plan that aligns with the company's overall objectives, driving brand awareness, customer engagement, and revenue growth.
Public Relations Management: Lead our public relations efforts to enhance the brand's visibility and reputation. This includes managing media relations, crafting press releases, and organizing PR events.
Digital Content Oversight: Oversee the creation and management of engaging digital content across various platforms to boost engagement and lead conversion. Ensure content is compelling, on-brand, and optimized for SEO.
Event Management: Plan, organize, and execute brand-promoting events such as tradeshows and product launches. Manage all event logistics to ensure smooth operations and maximum brand impact.
E-commerce Platform Management: Oversee the e-commerce platform, ensuring a seamless user experience that maximizes sales potential. Implement improvements based on customer feedback and UX best practices.
Regional Marketing Campaigns: Tailor marketing campaigns to specific regional sensitivities and trends, ensuring that all initiatives are localized and relevant to each market.
Brand Consistency: Uphold and maintain brand consistency and integrity across all marketing channels and initiatives, ensuring a unified brand message.
Qualifications
Bachelor's degree in marketing, Business Administration, or a related field. A master's degree or an MBA would be an advantage.
A minimum of 5 years of proven experience in a marketing manager (FURNITURE INDUSTRY), with a demonstrated track record in developing and executing successful marketing strategies.
Depth understanding of traditional and emerging marketing channels, with the ability to craft strategies tailored to different platforms.
Experience with public relations, including media outreach and brand representation at industry events.
Advanced knowledge of digital marketing tools and platforms, including content management systems and analytics tools.
Demonstrated experience in organizing and managing events, such as tradeshows and product launches.
Proficiency in managing e-commerce platforms, with a focus on user experience and conversion rate optimization.
Familiarity with design principles and aesthetics, with a preference for candidates who have experience working closely with design teams or within a design-focused industry.
Excellent communication and interpersonal skills to effectively convey the brand message.
Flexibility to adapt marketing strategies to regional variations and sensitivities.
