Marketing Manager
Address: TT16 Tam Dao St., Ward 11, District 10, HCM City.
About This Position:
As a Marketing Manager, you will be responsible for strategizing, implementing, and managing all brand activities to enhance competitive advantage and drive revenue growth. Your role will involve optimizing customer conversion rates, improving customer satisfaction, and boosting brand reputation to achieve overall business objectives.
I/ Job Responsibilities:
1/ Develop and Implement Marketing Strategy:
- Develop annual strategic plans for all brands.
- Oversee the implementation and execution of marketing strategies to ensure alignment with the company's objectives.
2/ Market Research and Analysis:
- Conduct research and analysis of the F&B market, including exploring new products, understanding brand advantages, and gathering insights on target customers.
- Analyze and monitor competitor behavior (both direct and indirect) and track market trends on a global and regional scale within the F&B industry.
3/ Brand Positioning Strategy:
- Develop and manage brand standards, including Brand Guidelines and Brand Visions.
- Define brand objectives and implement short- and long-term strategies.
- Analyze brand performance metrics to evaluate the effectiveness of brand management strategies and make data-driven decisions to enhance brand performance.
4/ Communications Planning and Evaluation:
- Collaborate with units to plan communication strategies that align with brand development goals.
- Execute communication plans and evaluate results throughout and after communication campaigns.
- Ensure that communication strategies are effectively implemented and that the results are analyzed and reported.
5/ Expense Management:
- Plan and manage the budget for brand activities and promotions based on revenue forecasts (annually, quarterly, and monthly).
- Monitor and adjust budget allocations as needed and report on expenses and the effectiveness of budget utilization for brand activities.
6/ Other Duties:
- Develop and manage the marketing documentation system as assigned.
- Oversee the storage of marketing data and records within the company.
- Prepare and present regular and urgent reports to management and perform other tasks as assigned by superiors.
Qualifications
- Strong skills in marketing strategy development, campaign planning, and brand management, with experience in both digital and offline channels.
- Ability to conduct market research, analyze customer and competitor insights, and translate findings into actionable marketing plans.
- Experience managing social media, content creation, and marketing communications, including copywriting for promotional materials.
- Competence in measuring and reporting on marketing performance using analytics tools, dashboards, and KPI tracking.
- Demonstrated project management skills, including planning, prioritization, and cross-functional coordination.
- Strong communication and presentation abilities, with capacity to work effectively with internal stakeholders and external partners.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous experience in FMCG, beverage, hospitality, or distribution is an advantage, as well as familiarity with ISO or food safety-certified environments.
- Proficiency in English and Vietnamese, and comfort working in a fast-paced, growth-oriented setting.
